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Head of Marketing

2 months ago

Staffordshire, United Kingdom Heathcote Recruitment Group Full time

Are you a seasoned marketing leader with a flair for digital innovation and experience managing substantial acquisition budgets? We are a growing financial services organisatin in Staffordshire with a turnover of around £150M, and we are looking for a Head of Marketing to join their team.


In this pivotal role, you will drive the marketing strategy, overseeing the development and execution of comprehensive plans designed to boost B2B lead generation and elevate brand presence. The role will be a mix of strategic and tactical processes, leading a dedicated team, integrating cutting-edge digital marketing techniques to enhance our outreach and impact.


**Key Responsibilities:**


- Develop and implement strategic marketing plans that align with business objectives.

- Manage and optimise significant acquisition budgets to maximise ROI.

- Lead, mentor, and build a high-performing marketing team.

- Utilise digital channels and data-driven insights to drive lead generation and client engagement.

- Stay abreast of market trends to keep our strategies innovative and competitive.


**Ideal Candidate:**


- Extensive experience in B2B marketing. A background in Financial Services would be advantageous.

- Proven track record in managing substantial acquisition budgets effectively.

- Strong leadership capabilities with experience in building and leading high-performing teams.

- Expertise in digital marketing strategies and analytics.

- A strategic thinker with a data-driven approach to decision-making and marketing execution.


If you’re ready to make a significant impact and drive growth and establish a best in class marketing function, we’d love to hear from you.