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Digital Marketing Manager

4 months ago

Gravesend, United Kingdom Discovery to Live - Digital Recruitment Full time

Start Date - ASAP


Read all the information about this opportunity carefully, then use the application button below to send your CV and application.

Hybrid - must be able to commute at least 2 days a week

Please note: if you do not meet the requirements as stated in the qualification criteria questions, you will be auto-rejected due to the vast amount of applications we recieve.

Company Overview:

Our client is a dynamic and innovative digital software consultancy looking to build a team to continue solving problems using software and technology for their clients. They are seeking a highly motivated and skilled Digital Marketing Manager to join their team and contribute to the growth and success of their digital presence.

Position Overview:

As a Digital Marketing Manager, you will be responsible for developing, implementing, and managing digital marketing campaigns across various channels. The ideal candidate is a creative thinker with a passion for digital trends, data-driven decision-making, and a proven track record of driving results in a fast-paced environment.

Key Responsibilities:

  • Digital Strategy: Develop and execute comprehensive digital marketing strategies to drive brand awareness, engagement, and lead generation.
  • Content Creation: Create and optimise compelling content for various digital platforms, including website, social media, email, and other relevant channels.
  • Social Media Management: Manage and grow our social media presence, including content planning, posting, monitoring, and engagement.
  • SEO Optimisation: Conduct keyword research, on-page and off-page SEO optimisation to improve organic search rankings and visibility.
  • Email Marketing: Plan and execute email marketing campaigns, including segmentation, A/B testing, and performance analysis.
  • Paid Advertising: Implement and optimise paid advertising campaigns across platforms like Google Ads, Facebook Ads, LinkedIn, etc., to drive targeted traffic and conversions.
  • Analytics and Reporting: Monitor and analyse digital marketing performance metrics, providing regular reports and insights to improve campaign effectiveness.
  • Collaboration: Work closely with cross-functional teams, including design, sales, and product teams, to ensure alignment and consistency in messaging and branding.
  • Stay Updated: Keep abreast of industry trends, emerging technologies, and digital marketing best practices to continuously improve and innovate.

About You:

  • Proven experience as a Digital Marketing Manager or similar role within the consultancy industry.
  • Strong understanding of digital marketing channels, strategies, and tools.
  • Proficiency in SEO, SEM, social media platforms, email marketing, WordPress, Canva, Adobe, Lead generation, marketing campaigns & strategies, Indesign and analytics.
  • Creative mindset with strong written and verbal communication skills.
  • Analytical and data-driven approach to decision-making.
  • Experience with marketing automation tools is a plus.
  • Certifications in digital marketing (Google Ads, Facebook Blueprint, etc.) are desirable.

Job Types: Full-time, Permanent