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Chief Marketing Officer
4 months ago
The Chief Marketing Officer (CMO) – EMEA will have experience and a consistent track record of driving growth and revenue aligned to commercial priorities, leading a marketing program and team, and delivering demand generation through integrated marketing programs.
The CMO – EMEA reports into the CMO – Growth Marketing, with helix reporting relationships into the CEO and CCO of EMEA and serves as an active member of the EMEA Regional Business Leadership Team (LT). This person will be a strategic advisor and business partner to the CEO, CCO and Regional Solution Line Leaders, meeting with them regularly to discuss plans and results to drive growth and revenue for the EMEA region. As a member of the EMEA LT, the CMO will also partner with other functional leaders, including the CFO, COO and CPO.
The CMO takes the business strategy and translates it into a marketing strategy for the region, aligned to firm-wide and regional commercial priorities. The CMO leads a large team of Growth Marketing colleagues across the region who are focused on driving demand and growth, Aon United, via the Risk Buyer, HR/People Buyer and Finance Buyer, as well as through our sub-regions and countries. This includes understanding the client segments, key industries, country requirements, in addition to tailoring the buyer journey and aligning relevant solutions to deliver client centric, integrated evergreen marketing programs that drive demand and pipeline.
This CMO will work closely with our Risk Capital and Human Capital Marketing teams and with colleagues across our Marketing & Communications Centres of Excellence: Client Experience (Events, Partnerships and Creative), Communications, Digital Marketing and Marketing Operations to deliver a globally aligned and consistent Aon United program that drives Aon’s overall market position and a consistent and integrated client experience.
Aon is in the business of better decisionsAt Aon, we shape decisions for the better to protect and enrich the lives of people around the world.
As an organization, we are united through trust as one inclusive, diverse team, and we are passionate about helping our colleagues and clients succeed.
Aon must ensure those in senior roles, with the potential to cause significant harm to customers and the business of the firm, are deemed to be fit and proper at all times
and also to ensure everyone working in the sector adheres to a set of Conduct Rules and are held to account where they do not meet the right standards of behaviour.
What the day will look like- Work closely with EMEA CEO, EMEA CCO and EMEA Regional Solution Line Leaders to build and deliver a robust marketing plan that aligns to regional growth priorities and revenue goals. Reviews results and impact with these leaders on a regular basis.
- Direct the marketing team’s work to create regionally relevant, integrated Aon United demand-focused, multi-channel programs by buyer type, persona and segment that move clients through the sales funnel.
- Set regional key objectives for demand-focused programs and guides, and supports, Buyer Leaders and Sub-Regional Growth Marketing Leaders to plan and deliver activities that support regional growth priorities.
- Lead all aspects of and provide direction for delivery of activity in plans ensuring the delivery of business outcomes against clearly defined success metrics.
- Regularly reports back to CMO – Growth Marketing, EMEA CEO, CCO, business leaders and EMEA functional partners on results of, and lessons from, the regional marketing programs.
- Work closely with and share standard methodologies with regional CMO peers, and with and Risk Capital and Human Capital Marketing community.
- Line management, performance, development, and engagement of a team of marketing professionals across EMEA.
- Build and run marketing budgets to enhance marketing Return on Investment.
- Actively align with Aon’s Better Decisions (brand and proposition) strategy, messaging and storytelling, lead activation from global to local relevance
- 15+ years of professional B2B and marketing communications experience
- Demonstrated success influencing C-level executives and cross-functional leaders in a complex, matrixed environment
- Experienced member of an Executive Leadership Team preferred, with executive presence, the ability to lead through influence and to participate as an active and vocal member of an Executive Leadership Team
- Organisational change
- Demonstrated skills in messaging and positioning offerings
- Strong project management and organizational skills with the ability to implement programs with speed, accuracy and efficiency
- Record of driving analytics and campaigns to drive successful outcomes and desired ROI. Understanding of business analytics, measurement, and dashboards.
- Fluency in English and one other European language preferred
- Location: London or another major European city
In addition to our comprehensive benefits package, we encourage a diverse workforce. Plus, our agile, inclusive environment allows you to handle your wellbeing and work/life balance, ensuring you can be your best self at Aon. Furthermore, all colleagues enjoy two “Global Wellbeing Days” each year, encouraging you to take time to focus on yourself. We offer a variety of working style solutions, but we also recognise that flexibility goes beyond just the place of work... and we are all for it. We call this Smart Working
Our continuous learning culture inspires and equips you to learn, share and grow, helping you achieve your fullest potential. As a result, at Aon, you are more connected, more relevant, and more valued.
We provide individuals with disabilities reasonable accommodations to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment in accordance with applicable law. Please contact us to request an accommodation on ReasonableAdjustments@Aon.com
Aon values an innovative, diverse workplace where all colleagues feel empowered to be their authentic selves. Aon is proud to be an equal opportunity workplace.
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