Head of Digital Marketing

2 weeks ago

London, United Kingdom Insignia Group of Companies Full time

Founded in 1996, Insignia began its journey as a provider of travel-related services and payment cards. Today, it has flourished into a comprehensive global luxury consultancy service, offering a bespoke 360-degree approach customised to meet each member's needs. With 24/7 access to dedicated personal assistants and an in-house lifestyle team, Insignia brings unprecedented service to its members. Insignia showcases an enviable range of super-premium and premium payment cards, from exquisite jewellery-inspired designs to refined luxury metal finishes. These offer unlimited spending potential and are tailored for business and individual use. With over 28 years of experience, Insignia has mastered the art of catering to the lifestyle needs of the most influential and affluent individuals across the globe. Today it is present in 7 cities – Dubai, London, New York, Hong Kong, Valletta, Bratislava and Geneva. www.insignia.com



Check below to see if you have what is needed for this opportunity, and if so, make an application asap.

Position Overview:

We are seeking a dynamic and experienced Senior Digital Marketing Manager to join our team. This role is critical in driving the digital strategy and execution across all digital channels. This role requires a visionary leader who can enhance the brand's online presence, create immersive digital experiences, and ensure the seamless integration of digital and physical customer interactions. The ideal candidate will have a deep understanding of luxury market dynamics, consumer behaviour, and the latest digital trends and technologies.



Key Responsibilities:

  • Develop and implement a comprehensive digital strategy that aligns with the businesses (Insignia Group of Companies (premium cards and concierge offering) and VCFC (newly created bank) and target audience.
  • Develop growth strategies to increase brand awareness, engagement, and acquisition.
  • Conduct A/B testing to optimise campaign performance and identify the most effective digital marketing strategies. This includes ads and landing pages.
  • Oversee the creation and distribution of high-quality compelling digital content across all websites, social media, email campaigns, and other digital channels to engage and grow the luxury consumer base.
  • Management and enhancement of the marketing CRM (Hubspot).
  • Utilise CRM to drive segmentation of audiences and messages.
  • Plan and execute digital marketing campaigns, including SEO/SEM, email, social media, and display advertising, to drive brand awareness and customer acquisition.
  • Utilise analytics and customer insights to inform decision-making and optimise digital initiatives. Track KPIs and ROI for all digital activities.
  • Manage the digital budget effectively, ensuring cost-efficiency while maximising the impact of digital initiatives.
  • Work closely with the sales, lifestyle boutique and customer service teams to ensure alignment of marketing strategies and goals.
  • Work with the PR team and partners to execute campaigns and drive ROI alongside sales.
  • Identify and manage relationships with external agencies on a/b testing landing pages, website/analytics enhancements and ensure the site is lead gen ready.
  • System solution finding for supporting sales and marketing processes - Develop and execute strategies to generate and nurture leads through digital channels.
  • Stay informed of digital marketing trends, competitive landscape, and industry best practices to keep Insignia ahead of the curve.
  • Lead and mentor a small, junior digital marketing team and foster a collaborative, result driven and innovative team environment.



Professional Requirements:

  • Business and/ or marketing or digital media degree or equivalent.
  • Previous background within the luxury sector is preferrable.
  • Over 5 years’ experience within digital marketing.
  • Proven track record of developing and executing successful digital marketing strategies.
  • Proficiency in CMS, SEO/SEM, PPC, Google Analytics, email marketing and social media management.
  • Creative and strategic thinker.
  • Ability to analyse data and translate insights into actionable strategies. Must have a growth mindset.
  • Proficiency in marketing automation and CRM tools.
  • Expertise in A/B testing and performance optimisation.
  • Familiarity with luxury market dynamics and consumer behaviour.
  • SME consumer marketing experience but with a strong commercial and entrepreneurial outlook.
  • Excellent leadership, communication, and project management skills.

  • Digital Marketing Strategist

    4 weeks ago

    London, Greater London, United Kingdom RCTEEPLE DIGITAL MARKETING Full time

    About RCTEEPLE DIGITAL MARKETINGAt RCTEEPLE DIGITAL MARKETING, we are dedicated to empowering individuals and fostering growth through innovative educational programs. We believe in the transformative power of knowledge and strive to create a positive impact on the world.Position Overview: Digital Marketing DirectorAs our Digital Marketing Director, you will...

  • Digital Marketing Director

    2 weeks ago

    London, Greater London, United Kingdom Blu Digital Full time

    Job DescriptionWe are seeking a highly skilled Digital Marketing Manager to join our team at Blu Digital, a leading national business. The successful candidate will be responsible for overseeing performance, website, social, and email marketing initiatives. They will manage agency relationships and have dotted line reports to employees in the business to...

  • Digital Marketing Director

    2 weeks ago

    London, Greater London, United Kingdom Blu Digital Full time

    Job DescriptionWe are seeking a highly skilled Digital Marketing Manager to join our team at Blu Digital, a leading national business. The successful candidate will be responsible for overseeing performance, website, social, and email marketing initiatives. They will manage agency relationships and have dotted line reports to employees in the business to...

  • Digital Marketing Director

    2 weeks ago

    London, Greater London, United Kingdom Blu Digital Full time

    About Blu DigitalWe are a well-established national business with a strong presence in the market. We are currently looking to recruit a Digital Marketing Manager to join our team.Key ResponsibilitiesManage performance, website, and email marketing campaigns to drive business growth.Develop and implement a comprehensive digital strategy to enhance our brand...

  • Digital Marketing Strategist

    2 weeks ago

    London, Greater London, United Kingdom Crew Clothing Head Office Full time

    Job Summary:Crew Clothing Head Office is seeking a highly skilled and experienced Digital Marketing Executive to join our team. As a key member of our marketing department, you will be responsible for developing and delivering the digital marketing strategy for Crew Clothing and Ben Sherman.Key Responsibilities:Develop and implement a comprehensive digital...

  • Digital Marketing Director

    4 days ago

    London, Greater London, United Kingdom Blu Digital Full time

    Job OverviewWe are seeking a highly skilled Digital Marketing Manager to join our team at Blu Digital. The successful candidate will be responsible for leading our digital marketing efforts, including performance, website, social, and email marketing.The ideal candidate will have strong digital marketing experience, with a proven track record of success in...

  • Digital Marketing Director

    4 days ago

    London, Greater London, United Kingdom Blu Digital Full time

    Job OverviewWe are seeking a highly skilled Digital Marketing Manager to join our team at Blu Digital. The successful candidate will be responsible for leading our digital marketing efforts, including performance, website, social, and email marketing.The ideal candidate will have strong digital marketing experience, with a proven track record of success in...

  • Head of Digital Trading

    2 months ago

    London,, UK, United Kingdom Digital Gurus Full time

    Permanent - Head of Digital Trading - London based (Hybrid) - Salary £80k-£90k We are looking for an experienced Head of Digital Trading to lead a large digital trading team, in order to optimize sales and profitability across all digital channels. This role is crucial for driving the online commercial strategy, ensuring an excellent customer experience,...

  • Head of Digital Trading

    1 month ago

    London, United Kingdom Digital Gurus Full time €80,000 - €90,000

    Permanent - Head of Digital Trading - London based (Hybrid) - Salary £80k-£90k We are looking for an experienced Head of Digital Trading to lead a large digital trading team, in order to optimize sales and profitability across all digital channels. This role is crucial for driving the online commercial strategy, ensuring an excellent customer experience,...

  • Head of Digital Trading

    2 months ago

    London, United Kingdom Digital Gurus Full time

    Permanent - Head of Digital Trading - London based (Hybrid) - Salary £80k-£90k We are looking for an experienced Head of Digital Trading to lead a large digital trading team, in order to optimize sales and profitability across all digital channels. This role is crucial for driving the online commercial strategy, ensuring an excellent customer experience,...

  • Head of Digital Trading

    2 months ago

    London, United Kingdom Digital Gurus Full time

    Permanent - Head of Digital Trading - London based (Hybrid) - Salary £80k-£90k We are looking for an experienced Head of Digital Trading to lead a large digital trading team, in order to optimize sales and profitability across all digital channels. This role is crucial for driving the online commercial strategy, ensuring an excellent customer experience,...

  • Digital Marketing Executive

    2 weeks ago

    London, Greater London, United Kingdom Blu Digital Full time

    Job DescriptionCompany OverviewBlu Digital is a leading national business seeking a highly skilled Digital Marketing Manager to join their team.Job SummaryThe successful candidate will be responsible for overseeing the performance, website, social, and email marketing efforts for the company.Key ResponsibilitiesManage agency relationships and collaborate...

  • Digital Marketing Director

    2 weeks ago

    London, Greater London, United Kingdom Blu Digital Full time

    Job DescriptionCompany OverviewBlu Digital is a leading national business seeking a highly skilled Digital Marketing Manager to join their team.Job SummaryThe successful candidate will be responsible for overseeing the performance, website, social, and email marketing efforts for the company.Key ResponsibilitiesManage agency relationships and collaborate...

  • Head of Brand Marketing and Digital Strategy

    4 days ago

    London, Greater London, United Kingdom Tarsh & Partners Marketing Recruitment Full time

    Job Title: Head of Brand, Marketing and DigitalJob Summary:We are seeking an experienced brand marketing professional to lead our marketing efforts and drive business growth. As Head of Brand, Marketing and Digital, you will be responsible for developing and executing multi-channel marketing plans that engage consumers and premium HORECA customers &...

  • Head of Brand Marketing and Digital Strategy

    4 days ago

    London, Greater London, United Kingdom Tarsh & Partners Marketing Recruitment Full time

    Job Title: Head of Brand, Marketing and DigitalJob Summary:We are seeking an experienced brand marketing professional to lead our marketing efforts and drive business growth. As Head of Brand, Marketing and Digital, you will be responsible for developing and executing multi-channel marketing plans that engage consumers and premium HORECA customers &...

  • Digital Marketing Director

    2 weeks ago

    London, Greater London, United Kingdom Blu Digital Full time

    About Blu DigitalWe are a well-established national business seeking a highly skilled Digital Marketing Manager to join our team. The successful candidate will be responsible for overseeing the performance, website, social, and email marketing efforts.Key ResponsibilitiesManage agency relationships and collaborate with employees to develop content and...

  • Digital Marketing Director

    2 weeks ago

    London, Greater London, United Kingdom Blu Digital Full time

    About Blu DigitalWe are a well-established national business seeking a highly skilled Digital Marketing Manager to join our team. The successful candidate will be responsible for overseeing the performance, website, social, and email marketing efforts.Key ResponsibilitiesManage agency relationships and collaborate with employees to develop content and...

  • Digital Marketing Manager

    2 weeks ago

    London, Greater London, United Kingdom Crew Clothing Head Office Full time

    About the RoleCrew Clothing Head Office is seeking a highly skilled Digital Marketing Manager to join our team. As a key member of our marketing department, you will be responsible for developing and executing a comprehensive digital marketing strategy to drive customer acquisition, conversion, and retention.Key ResponsibilitiesDevelop and implement a...

  • Digital Marketing Manager

    2 weeks ago

    London, Greater London, United Kingdom Crew Clothing Head Office Full time

    About the RoleCrew Clothing Head Office is seeking a highly skilled Digital Marketing Manager to join our team. As a key member of our marketing department, you will be responsible for developing and executing a comprehensive digital marketing strategy to drive customer acquisition, conversion, and retention.Key ResponsibilitiesDevelop and implement a...

  • Digital Marketing Director

    1 day ago

    London, Greater London, United Kingdom Blu Digital Full time

    Job Title: Digital Marketing ManagerWe are seeking a highly skilled Digital Marketing Manager to join our team at Blu Digital. The successful candidate will be responsible for leading our digital marketing efforts and developing strategies to drive business growth.Key Responsibilities:Manage and execute digital marketing campaigns across multiple channels,...