E-Commerce & Digital Director

4 weeks ago

London, United Kingdom Cou Cou Intimates Full time
Job Description

OVERVIEW:


We are seeking a visionary E-Commerce & Digital Director to join our small but mighty team our team and drive the next phase of our direct-to-consumer expansion. Passionate about all things digital, you will be responsible for overseeing end-to-end commercial performance of the Cou Cou Intimates DTC channel. You will have direct ownership over the e-commerce, digital marketing & end-to-end customer experience along with leading the digital expansion strategy. This role is ideal for a dynamic individual passionate about leveraging digital strategies to enhance brand presence, drive sales, and elevate our customer experience.


As the E-Commerce & Digital Director at Cou Cou Intimates, you will be at the forefront of shaping our online presence and driving revenue growth through strategic e-commerce management and performance marketing initiative.. This role offers a unique opportunity to take ownership of our DTC channel, optimize user experience, and spearhead innovative strategies to attract and retain customers.


We are open to hearing from a wide range of experienced candidates.


KEY RESPONSIBILITIES: E-COMMERCE


  • Drive and optimize Cou Cou's DTC channel, taking ownership of all aspects from planning to performance analysis.
  • Develop and execute effective growth and digital marketing strategies to drive traffic and sales.
  • Oversee day-to-day site maintenance and ensure optimal user experience.
  • Own the Shopify platform, ensuring clear brand messaging, strategic e-commerce buying, and seamless product launches.
  • Identify and pursue opportunities for business growth, including new markets and features.
  • Provide data-driven insights to inform business-wide decisions and strategies.
  • Oversee e-commerce buying and planning processes – working with Planning & Operations Manager to ensure we are driving sales through strategic buying, inventory planning & product assortment optimization. 
  • Implement best practices for online customer service and support, setting and maintaining high standards for customer satisfaction.
  • Lead online product launches and visual merchandising efforts online.
  • Conduct regular analysis of key data points to identify areas for improvement and new opportunities.
  • Collaborate with cross-functional teams, including Operations and Merchandising, to align on objectives and drive results.
  • Implement retention strategies for loyal customers.
  • Forecast, own & deliver against annual online sales target
  • Ensure accurate and centralised data management.
  • Stay ahead of industry trends and technological advances.


KEY RESPONSIBILITIES: DIGITAL GROWTH & PERFORMANCE MARKETING


  • Develop and execute growth and performance marketing strategies to drive targeted traffic and increase conversions.
  • Lead digital marketing initiatives across various channels, including SEO, SEM, social media, email, and affiliate marketing.
  • Lead strategic planning and execution of digital growth marketing  initiatives, including product launches, merchandising, and promotional campaigns.
  • Utilize data-driven insights to optimize marketing campaigns, improve ROI, and maximize customer acquisition and retention.
  • Coordinate with brand marketing teams to ensure alignment of messaging and promotional efforts.
  • Monitor and analyze key performance metrics related to traffic, engagement, and conversion rates, adjusting strategies as needed.
  • Stay abreast of industry trends and emerging technologies in digital marketing, leveraging innovations to enhance campaign effectiveness.


PERFORMANCE EVALUATION METRICS (KPI’S):


  • DTC sales performance
  • Website performance and user experience
  • Traffic metrics
  • Growth marketing performance (e.g., ROAS, email marketing ROI)
  • Customer satisfaction and retention rates
  • Conversion rate optimization
  • Contribution to wider business decisions and strategy
  • Data analysis and insights provided
  • Project management efficiency



SKILLS AND QUALIFICATIONS:


  • Hands-on experience in owning and optimizing a DTC channel, with a proven track record of driving sales and growth.
  • Passion for DTC/E-Commerce & fights for the customer 
  • Proficient in Shopify/Shopify Plus, Google Analytics and other analytics platforms
  • Experience with CRM & CMS platforms
  • Deep understanding of e-commerce principles, online merchandising, and UX/UI best practices.
  • Proficiency in performance marketing across digital channels, with a focus on data-driven decision-making.
  • Strong analytical skills, with the ability to translate insights into actionable strategies.
  • Leadership and strong communication skills are paramount to drive results through collaboration 
  • Knows how to push for growth without sacrificing brand
  • Strong project management skills, with ability to oversee multiple projects and campaigns
  • Works well cross-functionally and collaborating effectively across departments (and experience managing cross-functional teams).
  • Familiarity with international, specifically U.S. markets/customer.
  • Highly organized with attention to detail. Ability to prioritize tasks and manage own time is imperative
  • Entrepreneurial mindset with a passion for innovation and staying ahead of industry trends.
  • Excellent communication skills, with the ability to articulate ideas and influence stakeholders.
  • Prior experience in building brands and driving tangible sales in the e-commerce space.


WHY JOIN US:


At Cou Cou Intimates, we are committed to fostering a culture of creativity, collaboration, and continuous growth. As an integral member of our team, you will have the opportunity to make a significant impact and shape the future of our brand. Join us in redefining the intimatse industry and empowering women to feel confident & comfortable. Everyday. 


APPLICATION PROCESS:


If you are a visionary leader with a passion for e-commerce and growth marketing, please apply via careers@coucouintimates.com with subject: APPLICATION // E-COMMERCE & DIGITAL 

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