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Regional PR Manager
4 months ago
There aren’t many opportunities to join such large communications teams as you can with this awesome professional services firm. They’ve created a brand new role to develop and manage the PR, media and press activity focussing purely on their individual offices throughout the UK. So essentially, it’s regional PR on a national basis. It’s a hugely exciting time to join and with hybrid working, amazing office space when you’re in and a plethora of fabulous benefits that come from working in a very large team you’d be mad to miss this opportunity.
Not sure what skills you will need for this opportunity Simply read the full description below to get a complete picture of candidate requirements.
The role:
Developing and managing the media relations strategy and plan and leading the press office work across the regional office network in addition to researching and recommending commercial opportunities with local media partners that align with our objectives.
Managing reactive media requests and working with the Communications Director on any reputational issues relating to the offices.
Proactively seeking out news agenda driven opportunities, responding to planned media forward features and commentary opportunities and tapping into Response Source opportunities linked to the target print and online media on a regional basis. PR, media relations and press office work will specifically include:
- Developing and managing written content and commentary by creating press releases, articles and thought leadership pieces
- Creating engaging social media content to sit alongside the media relations work being undertaken and to build relevant regional key journalist and external stakeholder relationships via existing social media channels.
- Edit articles where necessary and ensure the approval process within the Corporate Communications team is adhered to at all times.
- Develop a close network of journalist contacts within target media for the regional offices and maintain relationships with relevant editors and reporters both virtually and face to face.
- Awards – research, plan and manage media awards activity for the regional offices across all key titles.
- Work with the Corporate Communications team to develop a range of regional press photography and video content that is needed to support regional and national PR and media relations work as well as investor and internal communications activity.
- Use robust measurement and evaluation techniques to demonstrate ROI for the PR and media relations activity being generated for the regional offices and keep our software updated with the regional coverage.
- Adopt a proactive and consultative approach and manage the PR and media activity for the regional office heads, as well as other external and internal stakeholders, in the same way clients would be managed within a PR consultancy environment
What we’re looking for:
This team has always been run very much like an agency, so we’re looking for either experienced agency PR Account Managers with professional services experience or candidates who are already in a PR Manager environment, again professional services is going to be extremely useful, but its not necessarily a deal breaker if you haven’t got it.
You’ll need to be a brilliant relationship-builder, as there’s lots of stakeholders involved with this firm - there’s a lot of offices You’re also going to be very well organised and will thrive on building regional press contacts and really helping each office achieve great PR on an individual basis as well as assisting with the overall positive PR of the firm.
What’s on Offer?
Excellent benefits package on offer including bonus and share purchase options. You’ll need to be in the Birmingham office twice per week and there’s also travel to the other offices throughout the UK, but the rest of the week you can be at home. When you are in the office, you’ll be in the centre of the city and be in pretty impressive surroundings. For further information get in touch.
