Head of Admissions

3 weeks ago

London, United Kingdom Carter Murray Full time
Job Description

Head of Admissions and Marketing


This highly regarded preparatory school is looking for a Head of Admissions and Marketing. Reporting into the Head of the school you will be responsible for leading and managing admissions and marketing for a school of 450 pupils.


Responsibilities will include:

  • To work closely with the Senior Leadership Team and Nursery School Administrator to ensure seamless communication and collaboration.
  • To be the first point of contact for all enquiries, providing advice and guidance, ensuring that the overriding experience of all prospective families is welcoming and efficient.
  • To maintain links with parents, who have accepted a place for their child, prior to the point of final, physical admission to the school.
  • Oversee and manage the arrangements for all Open Days
  • To represent the school at any external Admissions Events as required
  • To liaise with the Head of IT Services to implement any changes to the school website which would enhance the school’s marketing strategy.
  • To analyse admissions data to inform appropriate marketing strategies, activities, and events.
  • To take the lead in raising the profile of the school through digital and traditional channels.
  • To liaise with the School’s Social Media Manager to ensure that the content is relevant, of a high standard and in line with any current marketing strategies.
  • To take responsibility for the production, ordering and supply of all aspects of the school’s physical marketing materials.
  • To liaise with the Executive Director to ensure that the school’s promotional video library is up-to-date, and that new content is created when appropriate.
  • To liaise with our SEO operator to ensure our website is optimised to the best level.
  • To promote general online marketing with other search engines to ensure optimal positioning.


Background

  • Proven experience in marketing and recruitment management, preferably within an educational or similar setting
  • Strong understanding of digital marketing strategies, including social media and email marketing
  • Experience of working at a strategic level in marketing and admissions
  • Experience of translating a vision into a meaningful marketing and communications strategy and implement a cohesive set of tactical plans
  • An effective, strategic thinker with creative flair, able to embrace and drive change.


If this sounds of interest, please contract wendygray@cartermurray.com

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