Marketing Executive

1 month ago


Bristol, United Kingdom WST Full time
Job Description

Marketing Executive Job Description


World Snooker Limited is the commercial entity responsible for the commercial exploitation and promotion of professional snooker events and is the custodian of the sport’s commercial rights. Our vision is to expand our global footprint and increase our portfolio of major events. That means making our major events, like the World Championship, Masters, and UK Championship, bigger and better. It means enhancing the status of our other own managed Tour Events, like the Tour Championship, Players Championship and German Masters amongst others. Finally, it also means driving growth in the major international events that we sanction like the Shanghai Masters, Hong Kong Masters, China Championship and Yushan World Open. Under the leadership of Chairman, Steve Dawson and CEO, Simon Brownell, The World Snooker Tour is going through an exciting period of innovation and strategic growth. The Tour has developed a diverse calendar of over 20 events and nurtured a vast and committed audience of over 500 million viewers worldwide.


Full Job Description


An exciting new opportunity has arisen to join the World Snooker Tour Marketing team on a full time, permanent basis in our central Bristol office. 

Reporting to the Head of Brand and Marketing in this role you will support the development and execution of the teams marketing plan to drive event ticket sales and fan retention.

This is a hands-on role and you will be involved in all aspects of the marketing process.  


Key responsibilities


·       Assist with planning and delivery of strategic marketing plans across a variety of channels

·       Analysis of marketing activity

·       Working with design agency to build engaging visuals and copy for marketing materials. In line with brand guidelines.

·       Reporting and analysis of event ticket sales 

·       Working with our digital agency to plan social advertising spend and activity. Understanding the snooker audience to create appealing content 

·       Assist with organisation of events such as content capture days and live podcast shows

·       Assist with delivery of venue branding for UK based events

·       Providing administrative assistance to the Chief Marketing and Communications Officer 

·       Working with our sports marketing agency to grow fan database, understand our audience and analyse post event surveys 

·       Build CRM plans for events

·       Build overall E-Comms plan for Marcomms team

·       Asist with event box office openings

·       Assistance with administration of sales documents, ticket promotional materials and seating plans

·       Create and update website ticket pages

·       Working with Operations team to develop fan engagement and retention strategies at events including provision of fan zones 

·       Assisting with development of hospitality brand and increase ticket sales 

·       Assist with creation of fan communications at event such as Pre show entertainment plans, pre event information, hospitality documentation


Skills & Qualifications


·       Educated to degree level ideally in marketing discipline

·       preferred 1 year+ relevant experience

·       Strong communication and administration skills 

·       Project management skills with ability to juggle multiple campaigns

·       Computer literate with an eye for detail

·       Copywriting skills

·       Interest in sports industry

·       Target driven

·       Team player

·       The successful candidate will be required to work within the Bristol office and from time to time may be asked to be on-site at some events.

·       When on-site, longer hours, weekend work and bank holidays will apply.

The candidate will ideally have their own vehicle, some understanding of snooker would be helpful but not essential.


Salary: £21k-£24k dependant on experience


The role is based full-time at our head office in Clifton, Bristol


Additional pay:

  • Annual bonus scheme


Application deadline - 22/05 or as soon as a shortlist has been made


To apply please send your CV and covering letter to tom.rowell@wst.tv


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