Digital Marketing Manager

4 weeks ago

London, United Kingdom Liberty. Full time
Job Description

We are looking for a strategic, highly results-driven and analytically savvy Digital Marketing Manager to join our dynamic team. Reporting to the Head of Digital Marketing & CRM, this role is instrumental in optimising the performance of Liberty's multi-million pound budget across all digital channels. If you have a passion for digital marketing, strong leadership capabilities, and a proven track record of success in the luxury retail sector, come and join our exciting journey.

Responsibilities

As the Digital Marketing Manager, you will spearhead the digital marketing team, with a dedicated focus on developing customer-centric strategies, driving the achievement of commercial targets for Liberty by optimising spend across all digital performance channels in the UK and internationally.


  • Leading, developing, and empowering a high-performing team across Paid Search, Paid Social, Affiliates, Display, and SEO.
  • Managing the selection, relationship, and performance of all partner agencies.
  • Developing and executing comprehensive cross-channel strategies to enhance customer acquisition and retention.
  • Forecasting channel budgets and closely monitoring performance against target KPIs.
  • Delivering insightful analysis to measure performance against targets and recommending strategic optimisations.
  • Cultivating a test-and-learn culture, ensuring continuous optimisation of digital strategies.
  • Effectively communicating strategies and performance insights to the senior leadership team.
  • Collaborating with stakeholders across Liberty, especially in Digital trade, brand, and product teams.
  • Championing idea generation within the team, researching and proposing additional digital marketing opportunities to elevate brand awareness, acquisition, and customer retention.
  • Bridging the digital activity with in-store customer journeys.

COMPETENCIES:

  • Confident communicating strategy, data and insight to senior stakeholders
  • Possessing a strong analytical mindset with the ability to monitor and interpret results effectively.
  • Demonstrating experience in designing channel strategies that deliver incremental profit.
  • Results-oriented, with the ability to prioritise and execute tasks efficiently.

Qualifications

  • Proven experience in leading and developing teams and getting optimal performance from agencies.
  • A track record of successfully leading the performance and optimisation of large budgets across all channels.
  • Proficient working knowledge of marketing technology and analytical tools.
  • Genuine passion for Retail, ideally coupled with experience in the luxury sector.
  • Preferred experience in international market growth.

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