Head of Programmatic

3 weeks ago

London, United Kingdom Tribal Tech - The Digital, Data & AI Specialists Full time

Job Title: Head of Programmatic


The following information provides an overview of the skills, qualities, and qualifications needed for this role.

Company Overview: An independent agency at the forefront of digital marketing innovation. Specialising in delivering tailored solutions to our clients through advanced programmatic advertising techniques. With a focus on data-driven strategies and cutting-edge technology, we strive to exceed client expectations and drive measurable results. Join our dynamic team and be part of shaping the future of digital advertising.

Position Overview: We are seeking a Head of Programmatic to lead our programmatic advertising efforts and drive excellence in campaign execution. The Head of Programmatic will play a pivotal role in developing and implementing sophisticated programmatic strategies, optimising campaign performance, and mentoring junior team members. The ideal candidate will have extensive experience in programmatic advertising, a strong analytical mindset, and a passion for staying ahead of industry trends.

Responsibilities:

  • Lead the development and execution of programmatic advertising strategies across multiple channels, including display, video, mobile, and native.
  • Oversee campaign setup, including audience segmentation, targeting, and bid strategy implementation.
  • Utilise programmatic buying platforms (e.g., DSPs, DMPs) to execute campaigns and maximise performance.
  • Monitor campaign performance in real-time and proactively optimise to meet client KPIs and objectives.
  • Conduct A/B testing and audience analysis to identify opportunities for optimisation and campaign enhancement.
  • Provide strategic guidance to clients, offering insights and recommendations based on campaign performance and industry best practices.
  • Collaborate with cross-functional teams, including account management, creative, and analytics, to ensure seamless campaign execution.
  • Stay abreast of industry trends, emerging technologies, and platform updates to inform campaign strategy and optimisation tactics.
  • Mentor and train junior team members, providing guidance on best practices, campaign management, and professional development.

Qualifications:

  • 6+ years of experience in digital advertising, with a focus on programmatic buying.
  • Proven expertise in programmatic buying platforms such as Google Display & Video 360, The Trade Desk, DV360, or similar DSPs.
  • Strong analytical skills and ability to derive actionable insights from campaign data.
  • Experience managing programmatic campaigns across various channels and formats, with a track record of driving results.
  • Excellent communication and presentation skills, with the ability to articulate complex ideas clearly and persuasively.
  • Detail-oriented and organised, with the ability to manage multiple campaigns simultaneously in a fast-paced environment.
  • Google Ads and/or IAB certification(s) a plus.
  • Experience with ad verification and brand safety tools is desirable.

Benefits:

  • Competitive salary with performance-based bonuses.
  • Comprehensive health, dental, and vision insurance.
  • Pension Contribution
  • Flexible work hours and remote work options.
  • Professional development opportunities and training.
  • Vibrant company culture with team-building activities and social events.

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