Strategy Director
3 weeks ago
Are you passionate about creating advertising that not only informs but also transforms lives within the healthcare sector?
Read on to fully understand what this job requires in terms of skills and experience If you are a good match, make an application.
At Havas Lynx, a global advertising agency at the forefront of healthcare communications, we combine unmatched creativity, extensive expertise, and a deep understanding of the pharmaceutical and healthcare field. Our communications resonate deeply with audiences and adhere to the highest standards of healthcare advertising.
Committed to driving meaningful change—a change built on a foundation of rich experience, inspired by innovation, and confirmed through our proven track record—we work in close partnership with healthcare professionals, patients, carers, and leading pharmaceutical brands to navigate the complex challenges of today's healthcare landscape. Our approach blends strategic insights and deep scientific acumen with cutting-edge creativity and digital innovation, crafting campaigns and solutions that significantly improve people's lives.
We’re a team of over 500+ people in Manchester and London, with a history spanning over 35 years and an ever-evolving future. You can get a feel for the #LYNXLife through our YouTube #LYNXLife playlist, Instagram, Facebook, LinkedIn, and Twitter.
Everything this company achieves—every life it saves, every penny it makes, every policy it changes, every award it wins—is down to everyone who works here.
Please note that this is a Manchester-based role, and our current hybrid working arrangement requires office attendance on Tuesdays and Thursdays, increasing to three days a week as of September 2024.
Summary of our role
As a Strategy Director at Havas Lynx Group you will lead the Customer Experience strategy team, in collaboration with the Head of CX Strategy. You will have had extensive experience of both experience development (in terms of upstream activities like journey mapping) as well as in delivery of outstanding products, services, and tactics that meet an experiential need.
It's a leadership role, and will involve managing a small but growing team with varying levels of CX experience. The job of the CX strategy team is to get a deep understanding of the journeys that our patients and doctors are on, spot moments in which we can help, and make sure that the experiences we make for them are as good as they can be. An experience might be anything from a website, to an event, to an app.
From day one you will take ownership in the delivery of CX outputs that shape the experience strategy for a portfolio of clients, delivering a broad array of project types and working alongside differing disciplines.
You will have the chance to further advance you CX strategy skills, working on the world's best-known and most advanced healthcare brands.
What you can expect to be doing:
- You will be a true champion of insight-led experience and will be a trusted partner, internally and for clients.
- Own the experience strategy for a portfolio of brands, demonstrating a robust understanding of the CX journey and the priority touchpoints to be optimised.
- Be a leader in a multidisciplinary team, collaborating to improve healthcare experiences for patients and medical professionals.
- Understand the wider brand architecture and ecosystems within which brands operate, and how to work within them.
- Be the voice of the healthcare professional and patient, and understand how the brand should exist in their lives.
- Develop strong relationship with clients, developing your standing as the voice of CX strategy and of the agency's thinking
What we’d like to see from you:
- Agency experience is a must for this role
- The ability to research and learn new categories, markets and approaches easily and quickly, and apply these learnings to CX strategic frameworks
- Knowledge of a range of existing CX/UX frameworks (though we will also invest in upskilling you in the frameworks we use)
- The ability to co-create client briefs
- Line-management or mentoring capabilities
- Strong presentation skills
What you can expect from us
A supportive and challenging environment in which you will have the opportunity to learn, grow, and make an impact that matters. We put a huge investment into #LYNXLife and our #LXAcademy internal programmes. It’s a unique initiative that aims to reward hard work, reduce pressures, and ensure that we can all enjoy our time at Lynx. Our strategy is to build capabilities internally and inspire the best talent, so we can continue to deliver on our mission.
You can also expect a whole host of benefits, including:
- Hybrid Working - Please note that this is a Manchester based role and our current hybrid working arrangement is Tuesday’s and Thursday’s in the office, rising to three days as of September 2024.
- Starting holiday allowance of 28 days annual leave + Bank Holidays, with increasing allowance connected to length of service
- Option to buy, carry or sell holidays
- Early Friday finish throughout the year
- Seasonal working hours
- Enhanced family leave, pay and return to work benefit scheme
- Extensive L&D support
- Sabbatical opportunities
- Season ticket interest free loans for travel
- Cycle to work scheme
- Life insurance (4x salary)
- Company pension scheme
- Fully compensated company events
- Volunteer days
- Wellbeing programme including sports clubs, discounted gym memberships, free onsite flu vaccinations, extended lunch breaks on Wellness Wednesdays and much more
- +Medicash healthcare benefit
- 24/7 access to a free, confidential and independent Employee Assistance Programme
- Workplace nursery benefit
Get in touch to find out how we can make an impact that matters together.
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