Paid Media Specialist

3 weeks ago


Nottingham, United Kingdom The Engage Partnership Recruitment Full time
Job Description

Paid Media Manager - Full-time / Nottingham / £40K


I am working with a marketing agency who are seeking a paid media manager to join their team. Their many services include SEO, PPC, web design, development, and e-commerce integration.


Responsibilities:


  • Drive the optimization of client campaigns, ensuring timely delivery and achievement of KPIs.
  • Effectively manage campaign budgets and provide oversight.
  • Regularly report on paid search campaigns to Account Managers and clients.
  • Stay abreast of platform and industry changes, updating strategies accordingly.
  • Analyse marketing campaigns to identify growth opportunities.
  • Shape the brand vision, strategy, and budgets.
  • Craft and execute engaging multi-channel campaigns to enhance brand visibility, boost sales, and foster consumer engagement.
  • Develop and manage the Digital Marketing strategy across paid media channels, enhancing customer experience and conversion rates.
  • Collaborate on full-funnel marketing campaigns with various teams including Brand Management, Digital, SEM, and SEO.
  • Enhance brand identity, propositions, and awareness through research and analysis of market trends and competitors.
  • Deliver regular reports on key metrics and KPIs, with recommendations for improvement.


Qualifications:


  • Expertise in paid search channels, proficient in Google Ads, Google Shopping, GA4, GTM, and Paid Social.
  • Passion for paid search with a keen awareness of platform developments.
  • Meticulous attention to detail and ability to justify recommendation
  • Hands-on proficiency in campaign creation, tracking, testing, and analytics.
  • Strong forecasting and budget management skills.
  • Previous experience managing substantial search budgets.


If you're in the Nottingham area and looking for the next step up in paid media, get in touch :)


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