Marketing Data Analyst

2 weeks ago

London, United Kingdom Better Placed Ltd - A Sunday Times Top 10 Employer in 2023! Full time
Job Description

Marketing Data Analyst – West London - £60,000


We are seeking a friendly and experienced Marketing Data Analyst to join the team In this role, you will play a key role in analyzing marketing data and providing insights to improve our marketing strategies. The ideal candidate should have a strong analytical mindset and excellent problem-solving skills. If you are passionate about data analysis and marketing, and enjoy working in a collaborative and fast-paced environment, we would love to hear from you


Responsibilities -

  • Collect, analyze, and interpret marketing data to identify trends and patterns.
  • Develop reports and dashboards to effectively communicate data insights to stakeholders.
  • Conduct market research and competitor analysis to identify new opportunities and trends in the industry.
  • Collaborate with marketing teams to develop data-driven strategies and campaigns.
  • Provide recommendations on marketing strategies based on data analysis.
  • Create and maintain data models and databases to streamline data analysis processes.
  • Identify and fix data quality issues to ensure accurate and reliable analysis results.
  • Stay up-to-date with the latest trends and best practices in marketing data analysis.


Requirements -

  • Proven experience in marketing data analysis, preferably in the computer software industry.
  • Strong analytical skills and attention to detail.
  • Proficiency in data analysis tools such as Excel, SQL, and Google Analytics.
  • Experience with data visualization tools such as Tableau or Power BI.
  • Knowledge of statistical analysis techniques and methodologies.
  • Strong communication skills and ability to present complex data insights to non-technical stakeholders.
  • Ability to work collaboratively in a team environment.
  • Self-motivated and able to work independently with minimal supervision.
  • Familiarity with digital marketing channels and metrics.
  • Knowledge of programming languages such as Python or R is a plus.


Marketing Data Analyst – West London - £60,000

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