Marketing Manager

3 weeks ago

Athersley South, United Kingdom Macgregor Black Full time

Marketing Manager


If your skills, experience, and qualifications match those in this job overview, do not delay your application.

Do you have experience working within the Nursery or Fashion Industry?

Do you have experience across the full marketing mix?

Have you got a proven track record in growing a brand?

Macgregor Black are partnering with a high growth Nursery brand, on the search for a Marketing Manager, based in South Yorkshire.

As Marketing Manager, you will oversee the UK marketing strategy with support from the European Marketing team. This role will work cross-functionally with sales to support from a trade marketing perspective as well as having a strong element of creativity for all things digital. This is an incredibly exciting role to be on a journey with lots of new product launches and international growth.

Key Responsibilities:

  • Develop a UK social media strategy to drive growth and engagement across all channels, focusing heavily on organic influencer strategies.
  • Measure effectiveness of activities implemented, ensuring ROI is always maintained.
  • Strong analytics in reporting on all channels and social campaigns.
  • Manage all PR activities (write press releases and create/follow up on all PR leads…
  • Create and drive yearly marketing plan for the business.
  • Partner with UK Sales team to ensure retailers have best in class POS Displays, in line with brand guidelines.
  • Support the execution of UK baby shows from a marketing perspective.
  • Responsibility for the creation and distribution of all outgoing marketing communication.
  • Provide on-going analysis of consumer behaviours to align communication to market needs.
  • Drive brand and product awareness to both end consumer and trade customers.

What are we looking for?

  • 3+ years marketing experience within a branded consumer business, preferably within Baby or Fashion industries
  • Strong knowledge of social media activities, ideally with a network with micro influencers
  • Experience working in an omnichannel business.
  • Excellent verbal and written communication skills.
  • Confident decision-making skills with an ability to work cross-functionally.
  • Ability to develop a good understanding of the brand and customer.

For more information please contact Emily Robson.

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