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Senior Performance Marketing Analyst
3 months ago
- Proven track record using data and analytics to drive leads and sales
- In-depth experience and knowledge of advertising platforms
- Excellent stakeholder management at a senior level
- Work together with our media agency for effective campaign measurement to define, measure, and evaluate paid media KPIs
- Work with marketing and agency teams to integrate analytical insights into prospecting and retargeting strategies and campaign development
- Manage performance reporting with insights & commentary around what our data is telling us about further opportunities, market trends and competitor activity
- Provide structure to the experimentation strategy by contributing data-informed hypotheses, defining success criteria and advising stakeholders on timescales & statistical methodology
- Oversee the inputs and evolution of our media mix models produced by our econometrics agency
- Monitor the conversion performance of key landing pages, pre-sales acquisition journeys and online quote funnels to highlight areas for improvement
- Oversee the applications for first party data and exploration of new data sources that would enhance target audiences and our understanding of the marketing landscape
- Maintain the integrity of digital data, conducting regular reviews as necessary to ensure all data and reports are accurate, robust & reliable
- 5+ years of marketing analytics experience in paid media at an agency or brand
- Experienced user of Google Analytics 4
- Excellent SQL skills and data manipulation using Big Query, querying digital marketing data sets
- Hands-on experience of working with Search Ads 360 data
- Comfortable using data visualisation tools to build reporting views – Looker Studio and Power BI
- Commercially astute - highly numerate, analytical and driven by ROI targets
- Evidence of a proactive approach to self-improvement and up to date industry knowledge
- Good relationship skills and able to connect with and communicate effectively at all levels
- Bonus Schemes – A bonus that regularly rewards you for your performance
- A pension of up to 12%– We will match your contributions up to 6% of your salary
- Our award-winning Vitality health insurance – With its own set of rewards and benefits
- Life Assurance – Four times annual salary
- Help you to be the healthiest you’ve ever been.
- Create an environment that embraces you as you are and enables you to be your best self.
- Give you flexibility on how, where and when you work.
- Help you advance your career by playing you to your strengths.
- Give you a voice to help our business grow and make Vitality a great place to be.
- Give you the space to try, fail and learn.
- Provide a healthy balance of challenge and support.
- Recognise and reward you with a competitive salary and amazing benefits.
- Be there for you when you need us.
- Provide opportunities for you to be a force for good in society.