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Social Media and Influencer Manager

4 months ago

London, United Kingdom Propeller Full time

*** No Agencies Please ***


Company Overview:

  • Propeller is a founder owned and managed digital agency established in 2001. Our head office is in Angel in Islington, London, and we have an onshore and offshore Studio.
  • We’re the leading digital agency for eCommerce, hotel, and food & drink brands.
  • Propeller is organised into five main departments: Growth, Customer, Studio, Performance and Operations. All departments report to the Founder & CEO.
  • Propeller’s Performance Marketing offering spans owned, earned and paid media as well as conversion rate optimisation services and analytics.
  • We plan, design & build websites using headless Wordpress and Shopify, and we are a Shopify Plus Partner Agency. Additionally we provide ongoing Account Management and strategic digital marketing services.
  • Propeller is a forward-looking company, with an ambitious team striving to deliver best-in-class work to an exciting and diverse client base.


Role Summary:

In this exciting role, you'll be responsible for developing and executing social media and influencer marketing campaigns for a diverse range of clients. You'll wear multiple hats, from crafting strategic plans to managing influencer relationships and analysing campaign performance.


Key Responsibilities:

  • Develop and implement comprehensive social media strategies for assigned clients, considering target audiences, brand voice, and industry trends.
  • Manage social media accounts across various platforms (e.g. Facebook, Instagram, X, LinkedIn, TikTok) including content creation, scheduling, and community management.
  • Identify and research relevant influencers who align with client brands and target demographics.
  • Build and maintain relationships with influencers, negotiating contracts and managing partnerships.
  • Develop creative influencer briefs and campaigns, ensuring seamless integration with broader social media strategies.
  • Oversee influencer content creation, providing feedback and ensuring brand alignment.
  • Monitor and analyse social media performance using relevant tools, generating reports and presenting insights to clients.
  • Stay up-to-date on the latest social media trends, platforms, and influencer marketing best practices.
  • Collaborate with internal teams (e.g. creative, content, data analysis) to ensure a cohesive digital marketing approach.
  • Opportunities to work on new business RFPs and pitches, with the Growth team.


Key Requirements:

  • 3+ years of experience in social media marketing within an agency.
  • Proven track record of developing and executing successful social media campaigns across multiple platforms.
  • Strong understanding of social media analytics and reporting tools.
  • Excellent written and verbal communication skills, with the ability to tailor content for different audiences.
  • Experience with influencer marketing, including influencer casting, outreach, and relationship management.
  • Creative mindset with a passion for staying ahead of the curve on social media trends.
  • Excellent organisational, time management, and multitasking skills.
  • Ability to work independently and as part of a team in a fast-paced environment.
  • Comfortable presenting and building strong client relationships.


Benefits:

  • 25 days’ annual leave, excluding public holidays
  • £500 annual wellbeing budget for you to spend as you see fit
  • Regular social events, parties and after work drinks
  • Treats on your birthday & at Christmas