Editorial Director
3 weeks ago
BCG is looking for an experienced editorial strategist to lead its content program on artificial intelligence. The editorial strategist will work closely with BCG experts and external thought leaders to ensure the firm’s perspectives on AI—in particular, its implications for business and society and the actions leaders should take to harness its potential—are market-leading.
The editorial strategist will have four primary roles:
- Partner with BCG’s global AI campaign team to define and evolve a cohesive, firmwide content strategy.
- Conceive and manage the development of editorial features that showcase BCG insights on AI-related topics of high interest to leaders in business and society.
- Provide top or developmental editing to AI-related content written by BCG experts and external authors.
- Shape, manage, and develop the pipeline of AI-related content.
Strong editorial skills are essential. The editorial strategist will improve quality in formats ranging from articles and reports to videos and infographics. They will work closely with stakeholders in the business to ensure their content is compelling and differentiated. For high-priority pieces, the editorial strategist will help shape and refine the narrative.
Communication and project management skills are critical. The editorial strategist will cultivate relationships within the AI campaign and across the business, acting as an adviser, influencer, and problem-solver. The editorial strategist will take a portfolio-wide view of BCG’s approach to AI content, identifying opportunities to improve quality and streamline the development process.
The editorial strategist’s impact will be evident on several fronts. Published content will reflect clear priorities and will be supported by well-defined amplification and channel strategies, resulting in stronger reach and engagement. Content development, in general, will benefit from greater collaboration across the business, the promotion of best practices, and the strategic use of metrics to drive improvements.
YOU'RE GOOD AT
- Building relationships with stakeholders across functions and at all levels, especially among senior decision-makers in the business.
- Communicating clearly and effectively, with a focus on informing and influencing decisions that affect content strategy, development, and amplification.
- Applying sound editorial judgment to improve content quality.
- Actively shaping written and spoken material into sharp, compelling, and engaging content for senior business professionals.
- Staying abreast of the market-leading themes related to AI.
- Making recommendations for new and innovative content.
- Applying a deep understanding of digital marketing channels and metrics to inform content strategy.
- Utilizing internal communication tools to help manage projects and stay connected to various efforts and priorities in Global Marketing.
- Taking action to help move work forward, and showing initiative in solving problems and overcoming challenges.
YOU BRING (EXPERIENCE & QUALIFICATIONS)
- Bachelor's degree in a related field with demonstrated high academic achievement.
- Minimum 10 years of work experience in a professional editorial environment.
- Knowledge of, and deep interest in, the topic of AI.
YOU'LL WORK WITH
- Global AI campaign team
- Practice area marketers
- Content studio colleagues and leadership
- BCG's global marketing team
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