Marketing Manager: Data
2 weeks ago
Telefónica Tech (part of the Telefónica Group) is a leading NextGen Tech solutions provider with a highly diversified team of over 6,000 exceptionally skilled employees and +60 nationalities. At Telefónica Tech we believe that technology can do great things: from extracting all the value of data to make the best business decisions, to ensuring the resilience of every organisation to build a more sustainable future.We serve more than 5.5m customers every day in over 175 countries, with a global ecosystem of market-leading partners. We are a global business with local strategic hubs in Spain, Brazil, the UK, and Germany.
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In this role, you will work predominantly within the Strategic Marketing area, leveraging your deep marketing and industry knowledge and cutting-edge strategies to develop and lead a plan of integrated marketing activities for Data & AI. This will involve a focus on key vertical industries and external strategic Partners, driving outbound campaigns with insightful and engaging content, and implementing account-based marketing strategies as required by the business, to increase brand awareness, lead generation, and customer engagement, and drive growth in the target market.
Key Responsibilities
- Subject matter expert to successfully market the Data & AI offerings
- Understand the strategy, priorities, portfolio, market, vertical industry sectors, partner ecosystem and the audience, for the Data & AI offerings, and the wider business
- Develop and lead the marketing strategy for Data & AI, ensuring alignment with our group marketing principles, with a focus on strategic activity and high-quality output
- Strategically plan and execute a detailed schedule of integrated outbound marketing activity for the year, focusing especially on delivering impactful campaigns for Data & AI, with insightful and engaging content that can be adapted for key vertical sectors and strategic customers
- Identify opportunities to promote Data & AI and their benefits, and drive customer engagement and relations, for example via social and online presence, webinars and boutique events, industry events and sponsorships, plus other speaking opportunities, account based marketing, thought leadership initiatives, PR, awards, etc.
- Work with the wider marketing team and other key internal stakeholders, including the commercial team, alliances team, offering CTO, to maximise these opportunities and ensure that the strategy, plans, messaging and activities for Data & AI are aligned and meet the needs of the business, reaching the required audiences through the best channels, for maximum impact
- Understand the partner ecosystem, our relationship and offerings with key strategic Partners, to continue to drive and grow our collaboration and coordinated marketing activities with them, being able to work with partner Marketing Development Funds and analyse and report on this activity
- Effectively manage inputs from across the wider business, external partners, customers, suppliers and industry analysts, to deliver the required outcomes
- Set appropriate targets and budgets, forecast results / intended impact and return, and measure and report activity and performance
- Conduct and oversee ongoing analysis of activity and results to refine and improve
- Work with the team to ensure we have the right marketing processes and tools in place
- Be knowledgeable of the latest trends in the industry, with a particular focus on Data & AI, leading the adoption of new marketing tactics and adapting messaging as required
- Review the brand message regularly to ensure consistency and come up with original ideas and formats to communicate and position the brand and offerings among our target audience
- Undertake all mandatory company training within the timescales provided
Professional Experience
- At least 5 years of experience working in Marketing in B2B companies
- Must have experience working with the partner ecosystem specifically Microsoft
- Experience in planning and executing marketing activities, including with third parties and agencies
- Experience in press / media relations
- Experience in content generation and copywriting
- Experience in outbound marketing campaigns to generate leads / demand
- Experience in project and campaign planning, management, and execution
- Experience in customer engagement and relations, including account based marketing & events
Technical Skills
- Working with Microsoft Office software and collaboration tools (Outlook, Teams, Word, Excel, PowerPoint, SharePoint etc.)
- Working with management, planning, and reporting tools (as above + Planner / Monday.com, or similar, dashboards, etc.)
- Working with CRMs and marketing automation tools (e.g., HubSpot, SalesForce)
- Working with webinar platforms (e.g. Streamyard / LinkedIn Live etc.)
- Knowledge of social media channels and platforms (LinkedIn, Twitter, Hootsuite, YouTube, Instagram) and Search Engine Optimisation (SEO) is helpful
- Knowledge of Content Management Systems (e.g. WordPress) is helpful
Professional Skills and Personal Qualities
- Excellent written communication skills, including copywriting and editing skills
- Excellent verbal communication skills, public speaking skills desirable
- Capacity to listen and absorb information
- People and relationship-building skills, including stakeholder management and customer service
- Team player, able to work collaboratively with people from all parts of the business, including Senior Management
- Time management / organisation, with ability to meet multiple deadlines, prioritise tasks and effectively plan workloads
- Ability to analyse, collect and present data and information
- Resilience, problem-solving, and decision-making skills
- Project management skills, with ability to see projects through to the end
- Flexible, agile approach, able to adapt as required by the business
- Proactive, enthusiastic individual who likes to find solutions and think outside the box
- Creative mind and a good eye for detail
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