Group Marketing Manager

3 weeks ago

Bournemouth, United Kingdom WorkAdvisor Full time
Job Description

Group Marketing Manager

Bournemouth

Our client, a go ahead group of Bars and Restaurants is looking for a Group Marketing Manager.

Position Summary

This is a great opportunity for a fun, friendly, creative and passionate hands on Marketing

Manager. This position has been created to take control of the management of our sales &

marketing for all venues in the Group, including: budgeting, forecasting, data capture/retrieval and analysis, campaigns as well as strategic planning and delivery. You will be responsible

for driving our Brands forward within Bournemouth/Dorset area, ensuring the right

message is achieved using your strong service leadership and communications skills, and

exceptional marketing expertise.

In this role you will be expected to drive revenue through being innovative, methodical and

entrepreneurial in your approach, which a proven track record is essential. The role provides

excellent autonomy and leadership, and will form part of our Senior Management team,

thus you will work closely with our senior team and be responsible for supporting our

marketing assistant to ensure the overall business objectives are reached.

You will work closely with venue General Managers and report to the Operations Director and Managing Director.

Key Responsibilities

Develop innovative, creative and targeted marketing activity including all planning,

briefing and delivery, from pre-awareness through to launch and beyond

Drive for innovation across all channels to produce market leading campaigns

Ensure that delivery of all creative, media, and digital plans are on brief and within

budget

Ensure all marketing campaigns are implemented to optimum efficiency with

demonstrable metrics

Measure and evaluating campaigns, share learnings and optimising for future activity

Work to understand distributions and inform target audiences

Work with our media partners to influence reader interest and expand our consumer

Support a culture of collaboration and integration, working closely with other key

stakeholders to ensure that all needs are met

Keeping abreast of what is happening in the local community, and be pro-active to

get ahead of market changes, local developments and seasonal events

Line management duties as required

Developing, managing and maintaining an accurate marketing database

To work closely with our venues and make regular visits, being the face of marketing,

ensuring you provide a senior presence.

Key Skills/Experience - Essential

Read on to fully understand what this job requires in terms of skills and experience If you are a good match, make an application.

A minimum of 3 years' management experience in a challenging B2C marketing

position

Bachelor degree in Marketing or equivalent

Comfortable working across all channels of the marketing matrix

Ability and excellent track record in generating great creative strategies with proven

Ability to amplify creative thinking across various media disciplines

People skills and ability to work collaboratively

Creativity essential

Commercially astute

Organisation skills

Copy-writing capabilities

Creation and implementation of integrated campaign plans

Budgeting and planning skills and knowledge

Knowledge and understanding of marketing, SEO, PPC, and all social media channels

Microsoft Office suite of software

Data retrieval, analysis and recommendations

MAC astute

Back office database, CRM systems

Knowledge of off and online printing

Knowledge and understanding of graphic design

What we offer

28 days holiday (including bank holidays)

Smart casual dress code

MacBook Air or something similar if preferred (subject to T&C’s of use)

Company pension scheme


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