Head of Media

2 weeks ago


London Online, United Kingdom BettingJobs Full time

BettingJobs are working with an innovative online casino and bingo brand, who are looking to hire a Head of Media to join their team in London.


Learn more about the general tasks related to this opportunity below, as well as required skills.

Responsibilities:

  • Manage relationships with UK and CAD media planning and buying agencies, including finding potential local partners for CAD media buying.
  • Monitor and evaluate agency performance against targets, driving improvements in campaign efficiencies.
  • Lead annual planning processes for UK/CAD marketing strategies and assist global market strategies.
  • Oversee monthly media planning and analysis for UK/CAD markets, including ATL campaigns.
  • Develop CAD brand media strategy in collaboration with the brand team.
  • Manage UK and CAD TV plans and annual media budgets.
  • Investigate opportunities for brand partnerships and sponsorships.
  • Monitor market activities and regulatory constraints, translating them into relevant media briefs.
  • Prepare post-campaign analysis and develop standardized agency processes.
  • Evaluate agency effectiveness and run media agency pitches as necessary.
  • Implement global media auditing processes, starting with UK and CAD in 2024.

Requirements:

  • 5+ years’ experience in a senior media role for a media agency or client.
  • Proven track record in B2C marketing growth with successful global media strategy implementation.
  • Experience in e-commerce or gaming industry preferred.
  • Familiarity with high-performance startup culture.
  • Proficiency in managing media and auditing agencies and delivering successful ATL campaigns.
  • Understanding of ATL measurement tools and reporting.
  • Excellent communication and teamworking skills.
  • Strong organizational skills and ability to manage multiple projects.
  • Knowledge of global media landscape and trends preferred.
  • Strong analytical and reporting skills, experience in mixed marketing modeling a plus.

Remote working/work at home options are available for this role.
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