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Brand Manager
4 months ago
Brand Manager
Please read the information in this job post thoroughly to understand exactly what is expected of potential candidates.
Hybrid working - Office based in Hertfordshire
£40-50k + bonus + excellent benefits
Alexander Steele are working with an award winning, premium, drinks wholesaler. The business is highly successful in both the on and off trade channels.
The business has a fantastic reputation not just for the quality of their products, but also for their collaborative, and professional culture.
Purpose of the role:
This role is responsible for the vision, strategic direction, and operational day-to-day running of a portfolio of wine brands. Implementation of the strategic plan will grow company profitability, develop agency sales volume, and increase brand notoriety.
This is a hands-on role which will require the post holder to foster strong relationships with brand owners and colleagues, providing the necessary inspiration essential for the success of each brand.
Some of the key responsibilities include:
- Develop and cost-up effective brand plans, balancing creativity with commercialism to deliver on brand vison and aspirations for the UK market.
- Establish clear strategic goals and brand volume objectives, which will in turn drive sales results and market penetration for brands.
- Create, organise and implement inspirational and innovative marketing initiatives and activities that will help bring the brand to life, while building brand awareness and equity.
- Establish clear, compelling brand positioning and channel strategy, in line with brand owner’s view.
- Ensure that channel strategy is aligned to brand strategy.
- Analyse wider market data in conjunction with internal statistics to identify exploitable growth opportunities for brands.
- Monitor and report on key metrics, ie volume and A&P, to make sure that brands are on track to achieve objectives and implement corrective action when necessary.
- Develop and implement pertinent and creative communication strategies (embracing advertising, PR, and promotions where appropriate). Ensure that brand message is consistent in all communication while delivering against strategic objectives.
Qualifications:
- Minimum of 3 years’ experience in brand management.
- Minimum of 3 years’ experience with a marketing background, preferably within drinks or FMCG or a company responsible for selling luxury brands, with the ability to bring these key disciplines to wine brands.
- A good working knowledge and experience of the UK drinks sector, both on and off trade.
- A good understanding of the UK drinks market, its competitor set and consumer behaviour.
- An ability to identify and exploit consumer insights and translate them into the brand’s strategy and communications.
- Recognition that we are an exclusive agency house, so there is a strong requirement to work effectively with the brand owner.
