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Campaign Manager

4 months ago

London, United Kingdom WONDERSKIN Full time

Wonderskin stands as a trailblazer in the beauty industry, redefining standards through groundbreaking products, patented technologies, and cutting-edge digital marketing strategies. Recognised with numerous awards, at Wonderskin we continue to captivate audiences with our innovative approach, bolstered by collaborations with renowned celebrity makeup artists.


Find out if this opportunity is a good fit by reading all of the information that follows below.

We believe transparency is critical in today’s beauty world.

Our community deserve to know exactly what we stand for and what we commit to as a business when creating our products. Using first-of-its-kind breakthrough technology, we bring together the world’s best scientists, cosmetic chemists, beauty experts and product developers in our Beauty Innovation Lab. We’re totally transparent about what’s in our formulas, and we never test on animals. Our formulas are free of parabens, sulphates and gluten – and vegan.

Our commitment to making the safest, most responsible and sustainable products runs through everything we do. Our brand packaging is currently 30% sustainable, and we aim to make it 100% by 2025 (or sooner if we can).

We are seeking a Campaign Manager to join the team.. The ideal candidate will have experience in campaign management and content production, with a proven track record of executing successful marketing initiatives. As a Campaign Manager, you will be responsible for overseeing the end-to-end production process of brand & marketing campaigns and creative content, ensuring that all projects are delivered on time, within budget, and to the highest quality standards.

Main Accountabilities…

  • Support the wider demand creation team to deliver the objectives for Wonderskin;
  • Campaign Management: Lead the planning, execution, and optimisation of multi-channel brand & marketing campaigns to drive awareness, customer acquisition, retention and engagement. Own the Campaign / Trading Calendar/s
  • Content Production: Collaborate with internal teams and external partners to develop engaging and on-brand content across various platforms and customer touch points, including social media, our eCom store, B2B sales channels and paid advertising and CRM, setting and working within campaign budgets;
  • Creative feedback: Provide creative guidance to graphic designers, copywriters, videographers, and other creative professionals to ensure that all content aligns with brand guidelines and resonates with the target audience;
  • Performance Analysis: working closely with the wider demand creation functions, monitor and analyse the performance of campaigns and content, using data-driven insights to optimise future strategies and tactics;
  • Cross-Functional Collaboration: Work closely with cross-functional teams, including marketing, product development, and customer service, to align campaign objectives with overall business goals;
  • Chair / Lead meetings / ideation sessions with Product, Brand, Marketing & Trading to populate the campaign calendar;
  • Where possible, be the catalyst / devise campaigns with the aim of hitting Wonderskin objectives;
  • Vendor Management: Evaluate and onboard external vendors, such as agencies and freelancers, as needed to support campaign and content production efforts;
  • Compliance and Legal: Ensure that all marketing materials and campaigns comply with Alcohol industry regulations and legal requirements in each market;
  • Keep up to date with campaign & content best practice of tomorrow through training and research etc;
  • Positively impact and influence internal stakeholders and external partners;
  • Effectively communicate and collaborate with all our stakeholders and wider group team;
  • Uphold and consistently narrative the strategy set out in our brand playbooks;
  • Think like a customer, all the time, every day.

About You....

To succeed in this role, you must have an entrepreneurial mindset and a growth-oriented attitude. The ideal candidate must be comfortable with ambiguity and able to navigate the fast-paced and constantly evolving nature of our direct to consumer, e-commerce business. You must be willing to take calculated risks and have a bias for action, with a willingness to roll up your sleeves and get involved in all aspects of the business. You must be a strategic thinker, with the ability to balance short-term tactics and objectives with long-term vision and goals.

Additionally, you must be customer-focused and have a deep understanding of our target audience. You must be passionate about our products and have your finger on the pulse of the latest trends in brand, marketing and eCommerce. You must be creative, innovative and analytical, with the ability to anticipate and respond to changing customer needs and preferences, before they happen.

Finally, You will need to be a collaborative and inclusive manager, with a willingness to listen to and learn from diverse perspectives. You must be able to build and maintain strong relationships with internal and external stakeholders and be a champion for the brand and its values.

Skills....

  • Proven track record of executing successful marketing campaigns and producing high-quality content;
  • Strong project management skills, with the ability to multitask and prioritise in a fast-paced environment;
  • Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams;
  • Creative thinker with a keen eye for detail and a passion for storytelling;
  • Proficiency in marketing analytics and reporting tools;
  • Familiarity with social media platforms, digital advertising channels, and content management systems;
  • Knowledge of industry regulations and compliance standards related to marketing and advertising.
  • Familiarity with Klaviyo or similar EMS platforms.

Experience.....

  • 3 years+ campaign / production management experience in a multi-channel, multi-market DTC / wholesale brand or advertising / content agency
  • Experience working in the beauty or fashion industry..
  • Ideally scale-up experience with a proven track record of managing fast business growth.