Senior Paid Media Executive

4 weeks ago

South East London England, United Kingdom Tribal Tech - The Digital, Data & AI Specialists Full time
Job Title: Senior Paid Media Executive

Like the look of this opportunity Make sure to apply fast, as a high volume of applications is expected Scroll down to read the complete job description.

Company Overview:

A dynamic and innovative digital marketing agency dedicated to helping businesses achieve their goals through strategic online advertising. We specialize in delivering targeted and data-driven paid media solutions that drive tangible results for our clients. With a focus on creativity, collaboration, and cutting-edge technology, we empower our clients to succeed in the competitive digital landscape.

Position Overview:

We are seeking a talented Senior Paid Media Executive to join our team. The Senior Paid Media Executive will play a pivotal role in managing and optimising paid media campaigns across various platforms, with a focus on maximising ROI and driving business growth. The ideal candidate will have a passion for digital marketing, strong analytical skills, and a proven track record of success in managing paid media campaigns.

Responsibilities:
Develop and execute paid media strategies across multiple platforms, including Google Ads, Facebook Ads, LinkedIn Ads, and other relevant channels.
Manage end-to-end campaign setup, including keyword research, ad copy creation, audience targeting, and bid management.
Monitor campaign performance and proactively optimise to improve key metrics such as CTR, CPC, CPA, and ROAS.
Conduct A/B testing and implement data-driven insights to improve campaign performance and drive continuous improvement.
Collaborate with cross-functional teams, including account management, creative, and analytics, to ensure alignment and campaign success.
Stay informed about industry trends, platform updates, and best practices in paid media advertising.
Provide regular reporting and insights to clients, highlighting campaign performance and opportunities for optimisation.
Mentor and train junior team members, providing guidance on best practices and campaign management techniques

Qualifications:
Bachelor's degree in Marketing, Advertising, Business, or related field.
2+ years of experience in digital advertising, with a focus on paid media campaign management.
Proven expertise in managing campaigns across Google Ads and social media advertising platforms (e.g., Facebook, LinkedIn).
Strong analytical skills and ability to derive actionable insights from campaign data.
Excellent communication and presentation skills, with the ability to articulate complex ideas clearly and persuasively.
Detail-oriented and organised, with the ability to manage multiple campaigns simultaneously in a fast-paced environment.
Google Ads and/or Facebook Blueprint certification(s) preferred.
Experience with Google Analytics or other web analytics platforms is a plus.

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