UK Consumer PR Lead

1 month ago

Greater London, United Kingdom SHEIN Full time

Come shine at SHEIN and join our growth story


Ready to apply Before you do, make sure to read all the details pertaining to this job in the description below.

Responsibilities

  1. Work alongside the Senior Managers within Marketing team with UK and HQ to deliver the consumer PR strategies for SHEIN UK.
  2. Ensure consistent visibility of SHEIN core categories via organic media and social engagement.
  3. Lead the strategy for Product//Product curation. Focusing on delivering consistent and strong results both in print and online.
  4. Identify new opportunities and strengthen SHEIN's relationships locally and nationally, across Editor, Stylist, VIP, influencers, and Creator network.
  5. Manage day to day activity with PR agency, ensure timely supply of cut out images, gifting, showroom.
  6. Partner with business divisions when required to provide dual purpose support to the business - driving enhanced brand experience.
  7. Work alongside the wider SHEIN brand team, supporting them to ensure products and stories are always well represented and in the right publications both in print and online.
  8. Work alongside with Events team for offline activation.
  9. Be an expert in the Fashion landscape, and an ambassador for SHEIN internally and externally.

Requirements

  1. Strong background in consumer PR strategies with a deep understanding of the UK and HQ marketing landscape.
  2. Skilled in developing and executing content strategies, both in print and online, to maintain consistent visibility of SHEIN core categories.
  3. Proficient in building and nurturing relationships with various stakeholders, including editors, stylists, VIPs, influencers, and creators.
  4. Experience in effectively managing PR agency relationships, including coordinating image supply, gifting, and showroom activities.
  5. Ability to collaborate seamlessly with different business divisions and teams within SHEIN to enhance the brand experience and ensure effective representation in publications.
  6. In-depth knowledge of the fashion landscape, including trends, competitors, and opportunities, to position SHEIN effectively.
  7. Excellent written and verbal communication skills to develop and execute PR and communication strategies.
  8. Proficiency in analysing PR and marketing data, making data-driven decisions to measure strategy effectiveness.

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