Marketing Specialist B2B, Centrica Business Solutions

3 weeks ago

Moffat Dumfries, United Kingdom Centrica Full time
We are Centrica We’re so much more than an energy company. We’re a family of brands revolutionising a cleaner, greener future. Working here is #MoreThanACareer - we’re powered by purpose. Together we can make an impact that will truly change tomorrow. Whether you’re developing cutting-edge green tech, helping customers on the front line or simplifying operations behind the scenes.Your work here isn’t just a job – it’s a mission. We all play a vital role in energising a greener, fairer future.

About your role:


All potential candidates should read through the following details of this job with care before making an application.

As part of a global marketing team for Centrica Business Solutions, you will deliver specialist regional field marketing activities within the UK / Ireland B2B marketing team. You'll have responsibility for providing the marketing automation activity via Pardot and Salesforce, which supports the demand generation and wider marketing pipeline in support of the revenue targets of the business. You'll provide support for business and strategic planning with the local sales and marketing teams, campaign planning and execution, customer nurture programme, reporting & tracking. To be successful in this role you'll be a B2B Marketing expert with experience of creating integrated marketing campaigns to a broad range of market segments. With several years' Marketing Automation experience and the ability to design and run multi-touch nurture journeys, ideally experience in using Pardot. This role is a hybrid working role with approximately 2 days per week being based in Windsor, Berks.

Here's what we're looking for:

  • Design, adapt and deliver world class B2B campaigns for customer acquisition, development and retention that can scale across field sales, partners and customers

  • Taking an omni-channel (online/offline) and verticalised approaches, utilise digital and social marketing to deliver a personalised, insight-driven experience including global campaign content directed to an Executive and Sector audience

  • Determine the communications strategy for customers/partners in the UKI and work with the comms lead to ensure personalised messaging enabled through the marketing automation/content management systems (Pardot and Salesforce)

  • Deliver the annual global campaigns, with a view to outperforming the agreed KPIs as well as bring in new contacts to help support the marketing / sales pipeline and new opportunities across the business

  • Lead on refreshing the way prospects contact us via our website, helping to reduce the number of indirect handoffs to other parts of Centrica and improving the velocity of leads getting to the sales team

  • Accountable for all aspects of campaigns including lead scoring, lead nurturing and reporting across market segments and sector verticals

  • Track marketing funnel leads to ensure they are accurately progressing through each stage of the demand waterfall and ensure Marketing Qualified Leads (MQLs) are routed to the UKI Sales team and processed in a timely manner

  • Has a developing understanding of B2B buying journeys and how these relate to customer issues and opportunities. Has a basic understanding of the commercial terms appropriate for different types of offers. Has a basic understanding of how to create a value proposition

  • Plans integrated marketing communications, selecting the best mix to achieve overall marketing or program objectives

  • Determines the most effective and cost effective media and designs integrated communications to build a progressively evolving relationship with prospective buyers. Has in-depth expertise in one or more media

  • Has a good understanding of marketing automation and the ability to build market leading customer nurture journeys to help engagement in our products and solutions

  • Collaborates to design the processes and systems that will ensure the efficient and effective operation of the marketing community.

  • Defines a set of project-specific systems and metrics to provide co-ordination and communication across the marketing team and other internal stakeholders, and reports on the performance of marketing activity

  • Maps the sales support tools to the relationship development process: awareness, preference, consideration, and loyalty and ensures that the sales team are aware of what is available to them at each stage

  • Good understanding of marketing automation

  • Knowledge of Pardot and Salesforce is essential

  • Ability to create and optimise customer nurture journeys

  • Several years of relevant B2B energy or technology B2B marketing

  • Strong attention to detail and project management skills

  • Focus on driving measurable results

  • Work collaboratively with diverse, multi-location, and geographical teams and partner successfully with Sales management and Sales enablement teams

  • Strong team player who is passionate, quality driven, technology savvy and self-motivated

  • Must be able to thrive in a dynamic, flexible work environment and switch rapidly from strategy to execution

  • Able to effectively and efficiently work to deadlines and manage multiple projects across the organisation

  • High proficiency required in the use of Microsoft Office, especially Microsoft Word, Excel, and PowerPoint, as well as Microsoft Outlook

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