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Senior Marketing Analytics Manager

2 months ago

Woking, United Kingdom Reed Full time

Overview of Role: Reed Marketing and Creative are partnered with a well-known consumer brand who are seeking a Senior Data Analytics Manager to drive data-driven digital marketing strategies, goals, and KPIs across their product categories. This role includes managing their CRM strategy and leading a small team. It is an exciting time to join the organisation as they look to make this function a key player in how they develop their marketing strategies moving forward.



To be considered for an interview, please make sure your application is full in line with the job specs as found below.

Key Responsibilities:

  1. Data Process Management: Ensure the correct functioning of data processes. Collaborate with strategy, demand generation, merchandising, and site experience teams to architect solutions for reporting, monitoring, and testing.
  2. CRM Program Oversight: Lead the strategy and implementation of all CRM communication programs, including automated and tactical campaigns.
  3. Marketing Analysis: Provide campaign performance analysis as requested.
  4. Data Quality Maintenance: Enhance data quality through ongoing data cleansing processes and standardisation efforts.
  5. Documentation: Maintain or create data process documentation. Perform list uploads, ensuring data quality and compliance.


Qualifications & Experience:

  • 7+ years of data marketing experience with data management responsibilities.
  • Essential experience using the Google Marketing Platform.
  • Proficiency in Google Marketing Cloud tools and statistical software such as R, Python, BigQuery etc.
  • Previous experience managing teams using Salesforce Marketing Cloud.
  • Advanced Excel skills and data visualisation expertise (Tableau or Looker Studio preferred).
  • Experience as a Brand/Marketing Strategist with measurable campaign outcomes.


Benefits:

  • Competitive salary + bonus
  • 25 days annual leave + bank holidays
  • Lunch allowance
  • Phone allowance
  • Above average pension scheme
  • Private medical and dental insurance


To be considered for this role please apply with your most up to date CV highlighting your marketing data expertise.