Digital Marketing Director

Digital Marketing Director

• Full time, hybrid working role
• Glasgow City Centre
• Competitive Salary to fit your experience
• Up to 12% salary as performance related annual bonus
• 25 days holiday, plus bank holidays
• Please send an up-to-date CV and cover letter to Managing Director, Gav Clark: gavclark@mltdigital.co.uk

About us:

MLT (Formerly Moore Legal Technology) combines 20 years of legal sector marketing expertise with innovative, AI-enhanced digital marketing strategies. MLT focuses on delivering exceptional ROI and robust online growth specifically for the legal sector, ensuring our clients not only keep pace with industry evolution but remain ahead of the curve. We understand the unique challenges and opportunities of the legal market, offering bespoke, results-focused solutions tailored to the needs of each firm. 

MLT has ambitious growth plans and has gone through an extensive re-structure and brand relaunch over the last 12 months to prepare for the new opportunities that tech innovation and AI bring to the world of digital marketing for law firms. We thrive on good work, work life balance and a touch of our own fun and humour. 

If you genuinely want to not only embrace these evolutions but be part of crafting the future of digital marketing for the legal sector, then this opportunity is for you.  

Primary responsibilities: 

This senior position offers a truly unique opportunity for a previous Dept Head and/or Director/Senior Mgr who wants to grasp a challenge and embrace the dynamics of an agency with a heritage of innovation. It’s the chance to be part of developing the plan for the future of MLT, grow your own team, drive success and best practice for sustainable growth in the new Digital world. 

What we offer: 

• Competitive salary to fit your experience.  
• Up to 12% salary as performance related annual bonus.  
• The opportunity to play a Senior role in a fast-growth business that is leading innovation in the legal service sector. 
• Join a highly supportive, collaborative and high performing Leadership Team committed to combining experience with fresh ideas and perspectives. 
• Accelerated professional development and personal growth opportunities. 
• A full-time role in a flexible and hybrid working environment. Glasgow City Centre based. 
• 25 days holiday, plus bank holidays and pension. 

Job description:

As Digital Marketing Director, you will lead a team of 5 across SEO, PPC and Data, currently called the Performance Department. Overseeing the creation and delivery of cutting-edge digital marketing campaigns for our legal sector clients. You will be responsible for delivering a best in class service for your department. You will also be tasked with the strategic direction, growth, staff development and success of the department. This will be a client facing role requiring a track record in strong presentation and communication skills to sell-in strategy and campaigns to clients. 

Key responsibilities: 

• Lead and manage the Performance Department (name can change), fostering a culture of data driven high performance, continuous improvement, and efficient collaboration. 
• Overseeing the planning, implementation, and optimisation of paid search (PPC) and organic search (SEO) campaigns to drive website traffic, leads, and conversions. 
• Establishing and reporting on digital marketing and business development KPIs and metrics to track digital performance, analyse campaign effectiveness and optimise return on investment – instilling a true data-driven culture. 
• Develop and implement strategic campaign proposals based on insights and findings from data analysis and benchmarking processes. 
• Responsible for professional development, training, and performance management of your team. 
• Drive the growth of the department through innovative strategies, efficient workflow systems, and effective resource management. 
• Create and maintain robust internal reporting systems to track departmental performance and inform decision-making. 
• Present strategic high-level campaign results to clients and internal stakeholders as required. 
• Staying abreast of industry trends, best practices, and emerging technologies in PPC, SEO and wider digital marketing (including leveraging AI) & data analytics – and proactively sharing actionable insights. 

Reporting and collaboration: 

• Report to the Managing Director, providing regular updates on departmental performance, challenges, and opportunities. 
• Collaborate closely with Client Services and Project Director to ensure seamless communication and campaign execution on time and budget. 
• Collaborate with other departments to ensure the continued development of MLT. 

Skills and experience required:

• 10+ years’ experience in cross channel digital marketing, paid and organic search, digital advertising, data analytics.  
• 3+ years experience of managing, developing and mentoring a team of digital marketing professionals including PDR systems. 
• Strong knowledge of paid and organic search best practices, web development technologies and content management systems. 
• Proficiency in web analytics, data visualisation tools and search marketing platforms. 
• A history of digital marketing success in a B2C / B2B professional services environment with track record of results. 
• A well-established working knowledge of marketing fundamentals and a professional marketing, business or related qualification at degree or postgraduate level. 
• An advanced degree or professional certification in digital marketing and/or data analytics would be an advantage. 
• Proven track record, with results of developing and implementing successful digital strategies that drive website traffic, leads, and conversions. 
• A passion for data and experience in proactively acquiring and analysing data from many sources and making actionable recommendations and affecting change. 
• Excellent communication skills, with the ability to present complex data and insights in a clear and actionable manner to clients and stakeholders at all levels. 
• Experience in web analytics and data visualisation tools such a Google Analytics, Google Tag Manager and Google Looker Studio. 
• A strategic mindset, with the ability to think analytically, anticipate market trends, and develop data-driven solutions to achieve business objectives. 
• A team player mentality with a proven ability to work collaboratively and effectively with colleagues, cross-functional teams and external stakeholders. 
• An entrepreneurial spirit and a self-starter mindset – with a strong desire to explore new and creative digital tactics and tools that deliver results, including leveraging AI technologies. 

We value diversity and always treat all employees and job applicants based on merit, qualifications, competence, and talent. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

If you're ready to embrace a truly unique career opportunity with great prospects, and have the skills and experience needed, we encourage you to apply with an up-to-date CV and cover letter to: gavclark@mltdigital.co.uk. In your cover letter please include why you're interested, what you can bring to the role, and your salary expectations.