Brand Manager

3 weeks ago

Stonehouse, United Kingdom Wellspect HealthCare Full time

Brand Manager


The full job description covers all associated skills, previous experience, and any qualifications that applicants are expected to have.

Reporting to the Marketing Manager, you will actively lead the tactical execution of the UK Wellspect strategy, working with the Marketing Manager and central marketing teams to manage a specific product portfolio and deliver multi-channel marketing campaigns to achieve sales budgets.

Job responsibilities

  • Support the Marketing Manager in the development of UK marketing plans.
  • Execute tactical activities to support country plans, ensuring alignment with overall business objectives.
  • Oversee reimbursement applications, forecasting, and tender submissions.
  • Deliver and support product training initiatives.
  • Develop and manage local marketing campaigns and initiatives, adapting global marketing resources to UK market needs.
  • Plan and execute advertising activities to enhance brand visibility.
  • Develop and manage local brand marcoms.
  • Coordinate market research, customer focus groups, and customer needs analysis to inform marketing strategies.
  • Monitor and analyse competitor activities to identify market trends and opportunities.
  • Provide Sales Team and Customer Service brand training and education to ensure a consistent and knowledgeable representation of Wellspect products and service.
  • Manage key stakeholder relationships with healthcare professional organisations, key user groups, and KOLs.

Profile

  • Bachelor’s degree required or equivalent professional qualification.
  • Some marketing experience with demonstrated record of success.
  • Sales/marketing experience in a healthcare company is a plus.
  • Analytical, planning, organisational and implementation experience working within marketing.
  • Experience in a field sales capacity a plus.
  • Demonstrated experience working with digital marketing tools, resources, and principles – either directly or through close collaboration with digital marketing roles/agency.
  • Competent and confident using modern digital business resources including MS Teams, Office, CRM systems etc.
  • Strong written and verbal communication and presentation skills

Along with this exciting role comes a very competitive salary and an extensive benefits package:

  • Pension
  • Private Medical Insurance
  • Dental Cover
  • Medical Cash Plan
  • Group Income Protection
  • Life Assurance
  • 25 days holidays + your birthday
  • Employee Assistance Program
  • Great offers on several consumer scheme

Even if we offer a hybrid work environment, as we care about our employees, you will want to join our very friendly and dynamic office environment.

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