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Director of Product Marketing

1 month ago


Bristol, Bristol, United Kingdom Hargreaves Lansdown Full time
The Head of Product Marketing will lead the strategic development, execution, and optimization of product marketing initiatives for products and lines of business at Hargreaves Lansdown. The Product Marketing team will play a key role in bridging the gap between the marketing department and business units. This role ensures that marketing strategies and initiatives align with the organization's objectives, drive business growth, and enhance customer engagement.

Partner with business leaders and key stakeholders to develop marketing strategies aligned with overall business goals, that drive revenue and customer satisfaction

Understand business challenges, opportunities, and customer needs to create targeted marketing solutions.

Lead the development and execution of marketing campaigns tailored to specific business units or product lines.

Oversee the creation of marketing materials and messaging that resonate with target audiences and reflect the brand's values.

Provide marketing insights and guidance to sales teams to enhance lead generation and sales conversion.

Monitor market trends, competitor activity, and customer behaviour to identify opportunities and risks.

Regularly report on key performance indicators (KPIs), such as lead generation, conversion rates, customer acquisition, and brand awareness.

Foster a culture of collaboration and communication between product marketing teams and stakeholders within the business.

Lead a team of data-driven and results focused individuals, providing clear strategic direction on key business objectives and client outcomes.

Demonstrable marketing experience, in a leadership position, with a focus on strategic partnership, business alignment and campaign execution.

Proven track record in developing and implementing marketing strategies that drive business outcomes.

Strong understanding of digital marketing tools, social media platforms, and data analytics.

Analytical mindset with the ability to assess campaign performance and adjust strategies accordingly.

Project management experience and ability to manage multiple initiatives simultaneously.

Knowledge of CRM systems, marketing automation tools, and data-driven marketing.

Previous experience in Financial Services is required.

For candidates who progress to the next stage, there will be a presentation or assessment to prepare and an online psychometric assessment.

This role is based in our Bristol head office, BS1 5HL. This is a permanent full-time role, Monday to Friday. For this role we offer a hybrid flexible working pattern of working in the office and at home.

Here at HL, we're the UK's number 1 investment platform for private investors, based in Bristol. For more than 40 years we've helped investors save time, tax and money on their investments.

We're steered by core values that promote service, quality, innovation, and opportunity in everything we do.

Discretionary annual bonus* and annual pay review

25 days* holiday plus bank holidays and 1-day additional Christmas closure

Option to purchase an additional 5 days holiday**

Flexible working options available, including hybrid working

Enhanced parental leave

Pension scheme up to 11% employer contribution

Income Protection and Life insurance (4 x salary core level of cover)

Private medical insurance*

Health care cash plans - including optical, dental, and outpatient care

Health screening programme

- confidential support including mental health counselling and remote GP

Variety of travel to work schemes with bike storage and shower facilities

Inhouse barista and deli serving subsidised coffee and sandwiches

Hargreaves Lansdown is an inclusive employer that values diversity in its workforce. We encourage applications from all individuals without regard to race, religion, gender, sexual orientation, national origin, disability or age.

This role may also be available on a flexible working or part time basis - please ask the Recruitment & Onboarding team for more information.