Brand Manager

About the roleThis role is an exciting new opportunity working within genetic rare disease and will be responsible for the UK commercial launch of a next generation highly scientific product suitable for patients with addition the role will encompass market scoping and pre-launch planning activities for the potential launch of wider indication in MCS. The individual will lead cross-functional launch/brand teams in the UK affiliate and be responsible for ensuring effective and collaborative working practices with the global organisation.  This is a hybrid role with a minimum of 1 day/week (average) at the Granta Park office in Cambridge. Travel to and from the office is not reimbursed all other business travel falls within the expenses policy of reimbursement Reports to: Marketing Manager Specialty Care UK and RoI Your impact will includeLaunch Collaborate with the Business Unit Director and Marketing Manager to:Define and deliver the overall launch excellence & marketing strategyWork closely with the Sobi global team to ensure local customer needs patient pathways and market requirements are included in the development of the Sobi global strategyDeliver the tactical implementation of the Sobi global launch plan managed through the production and execution of the local launch plan including any required local strategy or tactical variations and budgetWork closely with Patient Access and Medical to support any HTA submissionsProvide product launch training and support for the KAM working closely with Sales Management Medical and the cross-functional team Ongoing lifecycle management Inspirational brand lead for a specified product(s); leading on and implementing the marketing strategy developing engaging innovative activities and tactics including the development and adaptation of promotional material for the UK (and Ireland if required)Lead the regular cross-functional team meetings for assigned product(s) including the creation of the annual cross-functional brand planEngage and strengthen relationships with external stakeholders including healthcare professionals and be an active contributor to the national and local KOL plans for the assigned product(s)Provide full marketing input and support for events (national team meetings workshops national and international congresses)Deliver engaging national speaker meetings and webinars in line with tactical planOngoing training and support for the KAMs in collaboration with Sales Management Medical and the cross-functional teamRegularly liaise effectively and efficiently with Medical internal cross-functional team and external agencies to ensure activities are of the highest standard innovative and compliant with company SOPs as well as the ABPI and IPHA Code of Practice (as applicable)Confident to analyse complex information and data into meaningful outputs and apply insights to business plans to enable data driven decision makingActive participation in Sales/Marketing/Medical meetings and other internal key stakeholder meetingsOperate within assigned marketing budget monitoring expenditure and negotiating to ensure budget optimisation and value for money is obtainedMeasure value impact and return on investment of commercial campaignsActively and continuously review all work-related activities and suggest areas for improvementUndertake any other duties and responsibilities commensurate with the level and responsibilities of the post and as reasonably requested.Qualifications : About youYoure a proactive and strategic marketer with UK pharmaceutical experience confident working cross-functionally and leading from the front. You thrive on turning insights into action are digitally savvy and bring energy creativity and purpose to everything you do. Ready to make a real impact youre looking for a role where your contribution truly matters. This is a rare opportunity to lead a high-profile UK launch in a cutting-edge therapy areaworking with passionate teams shaping strategy from day one and driving meaningful impact for patients with significant unmet need. 3 years of UK pharma brand management experience including recent launch successA background in scientific or rare disease areas (or a strong desire to learn)A deep understanding of the ABPI/IPHA CodeStrong digital capability with expertise in Veeva PromoMats CLM Engage and CRMExcellent communication influencing and stakeholder-management skillsA collaborative mindset high energy and a solutions-focused approachThe ability to work autonomously absorb new information quickly and deliver with accuracyA full UK driving licence and flexibility for occasional travel The role may require the working of occasional unsociable hours; some weekend working and some overnight stays may be required for key meetings such as conferences or training events and therefore the candidate will need to be able to attend for such occasions Here at Sobi we live by our core values: Care Ambition Urgency Ownership and PartnershipAdditional Information : How to applyWe have an ongoing selection process in this recruitment and ask you to send your application as soon as possible. Click apply and include your resume in English. Why Join UsHere at Sobi our mission and culture get us excited to come to work every day but here are a few more reasons to join our team:Emphasis on work/life balanceCollaborative and team-oriented environmentOpportunities for professional growthDiversity and InclusionCompetitive compensation for your workMaking a positive impact to help ultra-rare disease patients who are in need of life saving treatmentsWe are a global company with over 1900 employees in more than 30 countries and are committed to the societies where we operate. With a deeply skilled management team directing our day-to-day wins and a Board with a stellar track record were ready to take on the worlds diseases ailments and adversity. Our people believe they have the power to make a positive impact in others lives because thats exactly what we do here. If youre seeking a career that taps into your talents in a way that makes the world a better healthier place we just may have a job for you.We know our employees are our most valuable asset and our culture conveys that. We offer a competitive benefits package to support the health and happiness of our staff.Sobi CultureAt Sobi we refuse to accept the status quo. This is because we have witnessed first-hand the challenges facing those affected by rare diseases and have used this knowledge to shape our business to find new ways of helping them.As a specialized biopharmaceutical company we are dedicated to rare diseases. And we see this focus as a strength. By effectively turning our research into ground-breaking treatments we help make medicine more accessible and open up more possibilities for patients and more opportunities for those caring for them. This has been our approach since day one but we know we cant change the world of rare diseases on our own. Accomplishing this requires strong partnerships with patients partners and stakeholders across the entire value chain. Together we define how our business can create solutions that serve the needs of those affected by rare diseases while facilitating sustainable growth. Remote Work : NoEmployment Type : Full-time Key Skills Digital Marketing,Marketing,Management Experience,Profit & Loss,Analysis Skills,Microsoft Powerpoint,Market Research,Project Management,Product Management,P&L Management,Product Development,Branding Experience: years Vacancy: 1