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Freelance Social Media Manager

2 months ago

London, United Kingdom Ruby Magpie Full time

We are recruiting for our client, an award winning PR agency in London. They are looking for a freelance Social Media Manager to join their team on a rolling contract.


Day rate: £300pd outside IR35.


Key responsibilities

  • Act as the main point of contact for assigned clients, fostering strong, collaborative relationships, and serving as a brand advocate within the agency.
  • Assist in developing and delivering strategic social media plans aligned with client goals and objectives.
  • Conduct regular client meetings to share updates, gather feedback, and ensure consistency with the overall brand strategy.
  • Oversee a team of social media executives, content managers, and community managers, promoting a positive and collaborative work environment.
  • Effectively delegate tasks, providing clear guidance and support to team members.
  • Review and approve content calendars, ensuring consistency with client messaging and brand tone.
  • Oversee the entire process of social media campaigns, from concept creation to post-campaign analysis.
  • Track campaign performance, analyze data, and identify opportunities for improvement.
  • Collaborate with the team to implement data-driven optimizations to boost engagement, reach, and conversions.
  • Work closely with the content team to create engaging, relevant content that aligns with the client's brand identity and resonates with the target audience.
  • Stay informed about new social media trends, platforms, and technologies, integrating them into client strategies where relevant.
  • Produce detailed reports on social media performance, offering clients insights and recommendations.
  • Monitor key performance indicators (KPIs) and assess the success of social media campaigns.
  • Present findings to both clients and internal stakeholders in a clear, concise manner.


The ideal candidate will...

  • Be skilled in social media analytics tools, with a focus on making data-informed decisions.
  • Show strong leadership skills, inspiring and motivating the team.
  • Maintain a positive, proactive mindset.
  • Demonstrate a proven history of success in social media management, ideally within an agency setting.
  • Collaborate well across departments, contributing to a cohesive team effort.
  • Approach challenges with a willingness to dive in and tackle them head-on.
  • Bring creativity and innovation to develop attention-grabbing social media campaigns that drive results.
  • Excel in communication and interpersonal skills, building strong relationships with clients and colleagues.
  • Be passionate about using social media to drive brand engagement and growth.
  • Adapt easily to fast-paced and constantly changing environments.
  • Have a deep understanding of social media platforms, algorithms, and industry best practices.
  • Stay highly organized, detail-focused, and able to juggle multiple tasks effectively.
  • Be honest, diligent, creative, empathetic, and a collaborative team player.
  • Understand the role of content marketing in a successful social media strategy.