Digital Insights Manager

We're TransPennine Express and we're going places. Whether that's helping customers reach their destination, or ensuring our colleagues feel fulfilled and supported in their careers. We're looking for people with drive and enthusiasm to join our amazing team and help push for more progress within the rail industry. We look forward to meeting new faces and eager minds, ready to join our mission of creating a better-connected network in the North and Scotland, for good. About the Role Here's What You'll Be Doing Analyse customer behavioural data across our Single Customer view, other digital analytics platforms such as GA4, Salesforce Marketing Cloud, and use bespoke digital tools to uncover actionable insights. Translate those insights into recommendations that drive our digital channel growth, support digital strategy, generate positive commercial outcomes, and better customer experiences. Build and maintain dashboards using SQL, Power BI, Big Query, Tableau, and Excel to enable dynamic performance reporting. Lead the implementation and execution of A/B testing and UX reviews to identify and help resolve pinch points in digital customer journeys to improve key commercial metrics. Work directly with our Marketing team to develop segmentation strategies that influence CRM and deliver personalised value. Own key relationships with digital and data platform suppliers to ensure alignment and delivery. Uphold high standards of data quality and compliance through regular audits and monitoring protocols. Evaluate and evolve digital KPIs, holding both internal teams and third-party suppliers accountable for performance What You'll Bring Proven experience in digital analytics, preferably in commercial or customer-centric environments with large and varying datasets. Strong grasp of behavioural analysis methods, digital marketing metrics, and UX optimisation. Proficiency in SQL, Power BI, GA4, Tableau (or equivalent), Excel, and working with APIs. Ability to transform raw data into strategic insights by identifying patterns, trends, and business context. Confidence in presenting findings and crafting data-led narratives with commercial impact. A proactive mindset with an eye for continuous improvement and cross-team collaboration. Working knowledge of GDPR and digital compliance standards. Experience working with CRM platforms, SCV providers, and digital SaaS agencies (a plus but not essential). A genuine interest in improving the customer experience through smarter digital tools and data. If that sounds like the right fit for you, we'd love to hear from you, please click apply and complete an application form. What we offer Excellent career prospects. A personal development plan. Structured training and development Competitive salary paid on 4 weekly basis. Generous annual leave entitlement. Free TransPennine Express rail travel for you and your dependants*. Travel discounts of up to 75% off other train operating companies, plus international rail travel after 1 years' service* for you and your dependants*. Free & Confidential Employee Assistance Program and Wellbeing Portal 24 hours a day, 7 days a week to help you with any finance, family, health, or wellbeing issues you have. We make sure there's someone on-hand to offer guidance, advice, and useful information for our people when they are experiencing hardship at work or at home. Option to join the Railway Pension Scheme with significant employer contributions. Family friendly maternity and paternity benefits. Plus, high street and lifestyle discounts as well as a cycle to work scheme*. *Terms and conditions apply Goings places has never felt better At TransPennine Express, it's our goal to help people reach their full potential. We offer the opportunity to not just join the transformation of the rail industry, but to lead it. Our values are designed with every team member in mind; whether it's ensuring you feel free to be yourself at work, or encouraging everyone to pull together and support each other. We promise to value our people for the individuals they are. Whichever department becomes your destination, from the tip of the train, to the tail, our only focus is heading at full speed into the future. So, if making people crack a smile helps you feel at home, and raising standards is second nature to you, we'd love to have you onboard.To be considered for this role you will be redirected to and must complete the application process on our careers page. To start the process, click the Apply button below to Login/Register.