Digital Marketing Manager

About the role...We're looking for a Digital Marketing Manager to join us here in our Walsall office, on a hybrid working pattern, to lead our digital experience, showcasing our products and driving footfall to our stores. You'll be an expert at SEO and know how to make our digital shop window stand out against our competitors, with the support of a Digital Executive, you'll manage the approach we take and how we communicate to our customers. We uphold three core behaviours that guide all our actions: Love Our Customers: We strive to delight our customers, listening and responding to their needs because they are our priority. Care for Our Colleagues: We support each other to foster a workplace where everyone can thrive. Protect Our Pounds/Euros: We are committed to cost-efficiency and value, ensuring every penny counts. We reserve the right to close this vacancy early if we receive a high volume of applications for the role. Therefore, if you are interested, please submit your application as early as possible. Why choose us?Professional development:A comprehensive induction plan and the opportunity to complete in-house development programmes to set you up for success or to pursue a qualification through our apprenticeship programme. Bonus Potential:Unlock the possibility of earning additional bonuses, rewarding your hard work and achievements. Car Allowance:Enjoy the advantage of a car allowance, allowing you to choose your own vehicle while reducing commuting costs. Free On-Site Parking:Enjoy the convenience of free parking, making your daily commute hassle-free. Onsite Coffee Lounge:Take advantage of our onsite coffee lounge, a perfect space to relax and recharge during breaks. Exclusive Store Discounts:Receive a 10% discount on most in-store purchases, enhancing your shopping experience. Family-Friendly Benefits:Our comprehensive benefits are designed to support your and your familys needs. My Staff Shop:Gain exclusive discounts through our My Staff Shop portal, saving on various products and services. Life Assurance Cover:Enjoy peace of mind with our life assurance cover, securing your familys future. Health & Wellbeing Programme:Benefit from an employee assistance programme that supports your health and wellbeing. Generous Holiday Allowance:Start with a generous leave entitlement of 33 days per year, with the option to buy additional holidays annually. Celebrate your special day off work every year with an extra day of holiday because we believe birthdays are important. Pension Scheme:Plan for the future with our contributory pension scheme, helping you save for a secure retirement. Your Impact and ResponsibilitiesThis role will be a multi-faceted Digital role, focussed broadly across all aspects of digital marketing. This includes website development, ongoing site optimisation, SEO, paid / performance marketing, CRM and product merchandising. Along with: Coaching, developing and supporting the Digital Executive. Leading on the strategy for our brand and retail-led CRM programme. Effectively manage project and operational budgets across web and digital marketing channels. Using analytics tools to track site performance, user behaviour and engagement metrics to identify opportunities to enhance the customer journey and drive continuous improvement. Constantly reviewing categorisation and navigation ensuring we are capturing key trends and providing a seamless experience. Skills and KnowledgeFor this role we need someone who has over 2 years experience in a similar position, having taken the lead on managing websites, retail industry knowledge would be advantageous but not essential; with brilliant technical and hands on knowledge of SEO, website optimisation and how to increase customer engagement. You'll have experience of managing third parties, a track record of online merchandising and know how to use a variety of analytic tools. About us...Since our humble beginnings in 1990, Poundland has evolved into a retail powerhouse with over 700 stores and 15,000 dedicated colleagues across the UK and Republic of Ireland. The addition of Dealz in 2011 further solidified our presence, enabling us to reach millions of customers with our unparalleled value offerings. At Poundland & Dealz, we don't just offer products at unbeatable prices; we cultivate an environment where every colleague can thrive and contribute to our mission of providing amazing value to millions of customers. Our commitment to excellence, inclusion, and sustainability forms the foundation of our culture, empowering our team members to be the best versions of themselves while making a meaningful impact on the communities we serve. Our behaviours and the hard work, commitment and passion of our wonderful colleagues make it all possible. We like to keep things simple, so we have just three behaviours that lie at the heart of everything we do and keep us on track. They are Love our customers, Care for our colleagues, and Protect the Pounds and Euros. By living our behaviours every day, we've created a land that is fun, friendly, and full of surprisesa place where our people can truly be the best versions of themselvesTPBN1_UKTJ