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Brand and Communication Manager

2 months ago

Dorking, United Kingdom GENCFO Community Full time

GENCFO is hiring for the permanent, flexible, full time (possible part time) position of Brand and Communication Manager to join their amazing team. 


“Who are you? Who, who, who, who"


At GENCFO, we create live and virtual experiences, networking opportunities, online content and valuable insights for accounting and finance professionals. 


We want to push innovation forward, by developing a collaboration space, to learn new skills and grow community connections. Together, we harness the power of people, data and digital to help reshape a profession


“Adventure is out there”


Below is the broader and exciting remit that you will be involved in as the Brand and Communication Manager at GENCFO.


What we are looking for is a proactive individual who will create corporate and product marketing materials that communicate our product features, and develop the marketing assets and campaigns to attract new prospects and customers.


The beauty of this role is that you have the opportunity to work with an established team of motivated masters, and grow the brand and content and collaborate on the marketing of these products - you could be the one who takes them to the next level


Products to purr about


It’s easy to be passionate about our products as there is an active community asking for everything we do.  The main products you will help to shape are; 


  • GENCFO Community Membership including live and virtual member Events
  • GENCFO Virtual Events including two 4 day educational Summits
  • GENCFO Talks webinar series delivered monthly 
  • Plus the Annual Digital Finance Function Awards (at the Ministry of Sound) 
  • We will also be relaunching our advertising and content product, the GENCFO Tech 100, and more.


  Roles & Responsibilities


  • Develop a rich mix of Corp and Product content aligned to our unique brand 
  • Develop and refine brand and product messaging to drive interest and engagement, for long form, blog, web copy, email
  • Create a range of social and video content to form marketing campaigns
  • Create engaging, interactive content specific to each channel
  • Create an archive of content and marketing assets for templated use
  • Manage and deliver social media content and track/manage performance
  • Create and deliver digital assets for websites and email for digital team to deliver
  • Support web publishing process and PR requirements 
  • Manage multiple content projects/campaigns
  • Produce regular campaign reports on performance and results
  • Provide guidance, knowledge and insights on social and video best practices
  • Collaborate on innovative digital marketing campaigns to drive a consistent flow of high-quality leads with a strong commercial outcome
  • Improving new campaigns in collaboration with the Head of Digital and Head of Product using data from existing and previous campaigns


“Right Here, Right Now”


So, what skills are we looking for?


Essential:


  • 5+ years brand and content marketing experience
  • Creative, and proactive self-starter who can walk the talk and deliver solid marketing and communications activity that in turn helps deliver business growth
  • Excellent confident, communicator who can share and articulate ideas, and work as part of a team 
  • Strong attention to detail with outstanding problem-solving skills
  • A passion for storytelling and product messaging to communicate information about the brand and encourage social sharing to maximise brand awareness
  • Excellent copywriting skills for all forms
  • Excellent graphic design skills in producing content and editing across a variety of marketing and communications channel
  • Experience working with video editing (specifically Canva, Camtasia, Descript)
  • Experience in digital marketing, social media marketing and email marketing
  • Experience using a Content Management System




Preferential

  • Experience working with the Adobe Suite (specifically Photoshop and InDesign)
  • Experience with SEO (Search Engine Optimisation)


Job-specific competencies and behaviours

  • An organised individual, with meticulous attention to detail who can sort and prioritise multiple work streams.
  • Excellent organisational and project management skills
  • Tactical Dexterity / Flexibility
  • Working with Others / Collaborating for Success
  • Drive for Results
  • Understanding of marketing effectiveness
  •  Creativity


“Carpe diem. Seize the day"


More importantly, shape the day  As this role is a stand alone role, supported by great people, therefore a proactive collaborative attitude is key to get the day done


We understand you do not always have the immediate skills, but if you have the correct mindset, wanting to be the best, you’re what we look for at GENCFO.


Even though we work hard to make a difference, we understand the importance of celebrating too, as highlighted in our package for this role below.



“Life is like a box of chocolates”


  • Office Location: Dorking, Surrey (3 day a week, 2 work from anywhere)
  • Holiday: 25 days, plus birthday, PLUS discretionary Summer and Christmas time off, work depending.
  • Flexible working: We know people have commitments, families and need a work life balance. We are happy to discuss days, and working hours for the right candidate. Core hours are 10-4.
  • Passion project opportunities: Let us help you with something you love. If there is an idea or project you want to pursue as part of your time with us, let us know
  • Funded team events: Local internal team socials and away days and various community based meetups and events. 


“Tell me more, tell me more"


If you are interested in this role or have any questions, please email Sophie Goad (Head of Product) at hello@generationcfo.com 


P.S.  Did you notice the references in this job advert? And also, if you made it this far, thanks for reading the job advert. That might mean this is the perfect job for you