Head of Digital Marketing

1 month ago

Nottingham, United Kingdom Forward Role Recruitment Full time

My client looking for a brand new Head of Digital to be appointed to lead the development and execution of comprehensive digital marketing strategies.


Role responsibilities:


• Lead and develop the digital marketing team to ensure effective implementation of strategies and campaigns.

• Responsible for all digital channels including SEO, SEM, social media, email marketing, content marketing, and affiliate marketing.

• Generate direct response, driving prospects through the sales funnel.

• Drive demand conversion and track data at each step of the sales funnel using data analytics tools to track, analyse, and optimize digital marketing performance.

• Manage digital marketing budgets effectively, allocating resources to maximize ROI across different channels and campaigns. Present recommendations to senior management and other stakeholders

• Plan and execute digital marketing campaigns, ensuring they are delivered on time, within budget and meet performance targets.

• Manage UX/UI team to optimize website and digital assets for improved user experience and conversion rates.

• Ensure brand consistency across all digital channels, developing and maintaining a strong online brand presence.

• Enhance customer experience engaging digital content, using CRM systems and other tools to build and maintain strong customer relationships.

• Build and maintain relationships with external partners, agencies, and vendors to support digital marketing initiatives and drive growth.

• Stay updated with industry trends and emerging technologies, a to drive continuous improvement and competitive advantage. Leadership

• Set a culture of effective leadership to enable you and the team to thrive.

• Set clear priorities for those you work with providing regular feedback on performance.


Experience:

Strong leadership and management skills with the ability to inspire and motivate a team towards achieving common goals.

• Expert in SEO, PPC, social media advertising, email marketing, content marketing and marketing automation.

• Proficiency in data analytics tools (e.g., Google Analytics, SEMrush) to track performance and make data-driven decisions.

• Innovative thinking and creativity to develop unique and engaging digital marketing campaigns.

• Strong problem-solving skills with the ability to identify issues, analyse root causes, and implement effective solutions

• In-depth knowledge and experience in various digital marketing channels and techniques, with a proven track record of driving results.

• 5 years+ experience in digital marketing strategy, with a proven record of successful campaign execution and optimisation strategies.

The role will require you to be in the head office two days / week in Nottingham.

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