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Marketing Manager

2 months ago

Otley, United Kingdom Workwell Full time

THIS IS A HYBRID ROLE - for either London or Leeds area

At Workwell, we help recruitment businesses and end hirers manage their contractor workforce as well as work with individual contractors to provide accountancy and payroll services.

We are looking to hire a marketing manager with experience in B2B and B2C services. The ideal candidate has experience in developing and executing marketing campaigns. They should be able to own the long-term strategy for the divisions they look after as well as get involved in day-to-day marketing activities, whilst being able to work under tight deadlines.

Objectives of this role

  • Work with key stakeholders in each division to establish ideal customer profiles and develop quarterly marketing plans and goals.
  • Analyse customer insights, contractor market trends and marketing best practices to build successful strategies
  • Lead the execution of marketing programmes from start to finish, leveraging internal support and driving collaboration
  • Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
  • Partner with email marketing and web teams to design, test, and evolve lead-nurturing tactics

Responsibilities

  • Work with the marketing executives to ensure that agreed marketing campaigns are executed and results are tracked.
  • Identify effectiveness and impact of current marketing campaigns with tracking and analysis
  • Ensure that all campaign content is uploaded onto the websites and that all external platforms are kept up to date at all times and represent the company.
  • Work closely with the sales directors to ensure that campaigns focus on the priority products and services, with measurable ROI at all times.
  • Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
  • Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets

Required skills and qualifications

  • Proven success in developing marketing plans and campaigns
  • Excellent written and verbal communication skills
  • Strong project management, multitasking, and decision-making skills
  • Metrics-driven marketing mind with eye for creativity
  • Experience with marketing automation, CRM tools and Wordpress CMS

Preferred skills and qualifications

  • Bachelor’s degree (or equivalent) in marketing, business, or related field
  • Proficiency with online marketing and social media strategy
  • Experience in B2B marketing