Head of Ecommerce
4 weeks ago
A career-defining role. Delighted to have partnered with such an incredible brand. As a B-corp in the wellness space, the brand has had what can only be described as explosive organic growth. The sector and product range is hugely popular and making a massive positive difference in women's lives. The brand has all the ingredients you would want. They have created a unique product with targeted benefits to support women's health & wellness. Now with impressive backing, the inspirational female founder is on a mission to take the brand Globally with fiercely ambitious growth plans. The excitement around the brand is real and will realise an exit in the next 3 - 5 years. We are looking for their first Head of Ecommerce to join the new leadership team, build a team and own the end-to-end site. This is a commercial strategic role but also very much someone who would enjoy the entrepreneurial hands-on accountability.
Role:
- Own and take accountability for the numbers
- Develop and implement digital marketing strategy
- Work with paid media agencies to drive and scale growth within defined targets
- Responsible for online and subscription growth across the UK and Globally
- Own the customer acquisition and retention KPIs and know how to deliver these
- Obsess about hitting target revenue, AOV & the conversion rate
- Responsible for creating a seamless customer experience
- Lead, grow and manage a newly formed Ecom team, including CRM Manager and Digital Marketing Manager.
- Execute non-paid channel initiatives across loyalty and referral.
- Continually improve technical SEO, using external expertise
- Ownership of promotional strategies and integration with Marketing Content Calendar.
- Project Manage the global expansion plans
About you?
- Experienced broad end to end Head of Ecommerce.
- Track record in growing a d2c scale-up brand ideally with subscription experience
- Experienced working in a PE and founder-led business
- Highly commercial, analytical and an ability to utilise a data-led approach for customer segmentation and user experience optimisation.
- Experience in growing new Global markets.
- Brings passion, and energy to a fast-paced environment
- Very entrepreneurial with an obsession of driving performance online creating seamless journeys
- Proven ability in leading, motivating, and nurturing high-performing teams.
Very attractive package DOE.
Must be able to travel to office
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