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4 weeks ago
Senior Industry Marketing Manager SaaS/Data & AI
London-Hybrid
We're hiring a Senior Industry Marketing Manager to define and execute a global marketing strategy for a key growth vertical.
This role is ideal for a commercially minded, strategic marketer who thrives on collaboration and wants to make an impact in a fast-paced, scaling tech business. You'll build awareness, generate demand, and position the company as a trusted partner to public sector organisations worldwide.
Develop and lead global GTM strategies and integrated campaigns for the Public Sector.
Collaborate with sales, product marketing, partner and field teams to drive brand visibility and pipeline growth.
Create compelling positioning, messaging, and value propositions tailored to government and public service audiences.
Partner with the Demand and Field Marketing teams to deliver targeted ABM campaigns.
Enable sales and BDR teams with tailored content, messaging, and enablement materials.
Oversee the creation of content and assets, including whitepapers, videos, events, and digital campaigns.
Track and report performance metrics to provide insight for refining marketing strategy.
Proven experience in Public Sector marketing gained within a B2B technology business.
Solid understanding of ABM, field marketing, and cross-functional collaboration.
Familiarity with CRM and marketing automation tools such as Salesforce, HubSpot, or similar.
c90K + bonus
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