Digital Marketing Analyst

2 weeks ago


Newark, United Kingdom Future Prospects Group Ltd Full time

Digital Marketing Analyst Newark, Full Time, Permanent Salary £38,000 - £45,000 per annum Our well-established Newark based client is seeking a Digital Marketing Analyst to join their marketing team on a full time, permanent basis. You’ll help to maximise engagement, lead generation and automate engagement with customers. THE ROLE As a Digital Marketing Analyst, you’ll be responsible for the analytics across all platforms guiding the team on adaptations and necessary optimisations, as well as: * Establishing and optimising web analysis tools such as Google Analytics 4 * Establishing and implementing a tracking code and measurement system for all activities * Developing a single report tool (PowerBI) to pull in performance data and metrics from all channels * Working with the sector marketing specialist(s) launching campaigns to reach targets * Making recommendations to the sector marketing specialist, head of marketing and wider team to improve conversion rates * Using key metrics to identify opportunities to increase active campaign performance * Ensuring regular communication about tracking and reporting on existing campaigns * Providing the relevant performance information allowing a campaign summary to be made * Increasing website traffic via improved rankings on Google search engine * Ensuring on-page optimisation to produce relevant search results and a positi...



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