Marketing Programs Manager

We’re looking for people to join the Access family, who share our passion for believing in better, and who will help us continue to grow.Love Work. Love Life. Be You. - is central to our success and how we give our customers the freedom to do more of what's important to them.What does Access offer you? We offer a blended approach to office working, encouraging you to collaborate and connect in one of our thriving offices. We deliver on what we say, taking the development of our people seriously. We’ll work with you to progress your success plan and provide opportunities to accelerate your career.On top of a competitive salary, our standard 25 days holiday (which goes up the longer you’re with us), and a matched pension scheme, you’ll also be able to choose from a range of benefits to suit you. We’re an organisation that likes to give back, so you’ll also have one charity day allocated to support a cause that matters to you.About you:We're looking for an enthusiastic and results-driven Marketing Programs Manager to support our demand generation efforts across three key products: Unleashed, ProspectCRM and Mintsoft. This is an excellent opportunity for a marketing professional to gain hands-on experience in B2B software marketing while contributing to new business acquisition and pipeline growth.You'll work closely with our Head of New Business, Marketing Teams and Sales teams to execute multi-channel marketing campaigns, support event marketing initiatives, and help drive qualified leads for our small business customer base. This role offers significant exposure to all aspects of demand generation marketing and provides a clear pathway for career development within our growing marketing function.Day-to-day, you will:Campaign Execution: Support the planning and execution of integrated marketing campaigns across digital channels, email marketing, events, and content syndication to generate qualified leads for Unleashed, and ProspectCRM.Event Marketing Support: Assist with event marketing activities including trade shows, webinars, and industry events, from initial planning through to post-event follow-up and lead nurturing.Content Creation & Management: Create and manage marketing content including email campaigns, social media posts, landing pages, and campaign assets, ensuring consistent messaging across all three products.Lead Management: Support lead qualification and nurturing processes, working closely with sales teams to ensure smooth handoffs and follow-up on marketing-generated opportunities.Data Analysis & Reporting: Assist with campaign performance tracking, data analysis, and reporting, helping to identify trends and optimisation opportunities across all marketing channels.CRM & Marketing Automation: Support the management and optimisation of marketing automation workflows, lead scoring models, and CRM data quality to improve campaign effectiveness.Market Research: Conduct research on target audiences, competitors, and industry trends to support campaign development and product positioning for the small business market.Sales Enablement: Create and maintain sales enablement materials including product sheets, case studies, and presentation templates to support the sales process.Digital Marketing Support: Assist with digital advertising campaigns, SEO initiatives, and social media management to increase brand awareness and lead generation.Event Logistics: Support event planning and logistics including booth setup, attendee management, and promotional material coordination.Cross-Functional Collaboration: Work collaboratively with product marketing, sales, and customer success teams to ensure marketing initiatives align with business objectives.Your skills and experience might also include:Demonstrable marketing experience, preferably in B2B technology or software environmentsExperience with marketing automation platforms (e.g., HubSpot, Marketo, Pardot) and CRM systemsStrong written and verbal communication skills with ability to create compelling marketing contentProficiency in digital marketing channels including email marketing, social media, and paid advertisingAnalytical mindset with experience using data to measure and optimise campaign performanceComfortable working with marketing technology stack and learning new tools quicklyOrganised and detail-oriented with ability to manage multiple projects simultaneouslyBased in the UK with willingness to travel for events and team meetingsWhat are we all about?The Access Group is one of the largest UK-headquartered business management software providers. It provides solutions that empower more than 160,000 small and mid-sized organisations in commercial and non-profit sectors across Europe, USA and APAC, giving every employee the freedom to do more of what's important. Its innovative cloud solutions and integrated AI software experience across multiple Access products transform how business technology is used. Access employs approx. 8,500 people, continuously driving product innovation and customer service excellence. At Access, we are committed to creating a welcoming and inclusive environment where everyone can thrive. If you're excited about this role, (even if your previous experience doesn't align perfectly), you might just be the perfect fit for us We wholeheartedly believe in equality for all and the transformative power of diversity.Why not join our vibrant team where you can love what you do, love how you live, and most importantly, be authentically you? Let's make a difference together.Love Work. Love Life. Be You.