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Automation Specialist

2 months ago

Stretford, United Kingdom The Portfolio Group Full time

Are you a technical automation maestro ready to join a global brand?

Join our clients SaaS powerhouse as a Marketo Automation Specialist and drive impactful marketing campaigns for a worldwide audience. We're looking for a data-driven innovator who can transform insights into action, optimise customer journeys, and scale our automation efforts to new heights.

Day to Day

  • Provide strategic support to the marketing team, setting up and monitoring Marketo campaigns and automations.
  • Build, manage, and optimize nurture journeys for key prospects and customers, ensuring seamless and effective touchpoints.
  • Monitor the overall performance and health of our Marketo system.
  • Leverage automation and AI to enhance lead management processes.
  • Develop and refine our marketing technology stack, aiming for industry-leading standards.
  • Deliver weekly and monthly reports on email journeys, measuring performance against targets.
  • Collaborate with key stakeholders, including the sales team, to understand the funnel and optimize nurture programs.

YOU?

  • Advanced expertise in either Marketo, Adobe, HubSpot, or Salesforce Marketing Cloud or similar
  • In-depth experience with Adbridge or similar tools to support multi-channel campaigns.
  • Proficiency in lead scoring and attribution models (last touch and multi-touch) to boost lead pipeline and engagement.