Ecommerce Marketing Manager

4 weeks ago

BourtonontheWater, United Kingdom Paxton & Whitfield Full time

Are you passionate about cheese and fine food? Are you looking to join a team of enthusiastic, and dynamic individuals at a historic and innovative business?


Paxton & Whitfield has been the country’s leading Cheesemonger for over 200 years, and today we continue to deliver exceptional artisan cheese, fine food, homewares and cheese experiences with unrivalled passion and expertise across our three UK retail sites, as well as our rapidly growing online business and wholesale business.

Paxton & Whitfield is seeking a dynamic and results-driven eCommerce & Marketing Manager to join our team.


In this role, you will be responsible for developing and implementing effective online marketing strategies to drive sales through our Shopify Plus eCommerce platform & support the growth of the business across all sales channels.


The ideal candidate will possess strong managerial skills, excellent communication abilities, and a passion for eCommerce & marketing.


Responsibilities


Acquisition Marketing

  • Using Google Adwords to optimise our paid search campaigns.
  • Working with affiliate partners (PPC, SEO, Affiliate, PR) to drive new customer growth.
  • A:B testing social selling campaigns.
  • Growing our email marketing lists.
  • Liaising with strategic partners to establish co-branded acquisition campaigns and driving new channels for customer acquisition.


Retention Marketing

  • Harnessing our email and mailing database to drive repeat purchases – from triggered email campaigns, to printed catalogue mailings.
  • Launching our first loyalty program and overseeing growth in online cheese subscriptions. Closely monitoring our customer experience using the NPS score and customer reviews.


Brand Marketing

  • Owning the Paxton & Whitfield brand guidelines and ensuring that these and the Royal Warrantrules are adhered to across the organisation.
  • Ensuring that all consumer touchpoints have an experience that fully represents the Paxton & Whitfield brand.
  • Overseeing social media posts, PR plans and content production.


E-commerce

  • Managing our new eCommerce platform on Shopify Plus and the ongoing maintenance and optimisation of this.
  • Working closely with our web agency and focusing on increasing our Average Order Value and Conversion Rate, as well as organic search optimisation.
  • Use Google and Shopify Analytics to report results and insights across the business.


Planning & Strategy

  • Overseeing the marketing budget and closely tracking marketing spend.
  • Defining and communicating the marketing calendar.
  • Collaborating with the buying team to forecast sales and closely working with the MD and Management Team to set the overall marketing strategy.
  • Working in close partnership with the buying team to devise new, seasonal product propositions.


Compliance & Operations

  • Ensuring legal compliance of campaigns with all relevant policies e.g. GDPR, PCI, Age Verification and UK competition laws.


Qualifications

  • Passionate about artisan cheese
  • Demonstrable experience of managing a Shopify website, in a SME retail business.
  • Good working knowledge of Excel, Word, PowerPoint, GA4 and Klaviyo.
  • Working knowledge of Search Engine Optimization (SEO), with the ability to write compelling copy.
  • Demonstrable ability to work with third party agencies to deliver complex projects and/or achieve business goals
  • Ability to troubleshoot and manage website issues in a fast-paced environment.
  • Strong attention to detail with an analytical mind and outstanding problem-solving skills.
  • Good time management skills with the ability to multi-task.


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