Econometrician
6 days ago
Econometrician
Up to £70,000
Hybrid - Hertfordshire
A great opportunity to join a leading entertainment company as an Econometrician
THE COMPANY
The business a leading entertainment provider in the entertainment space and a big name in the lottery/gaming sector. Having recently secured a substantial project, they are now looking to bring in an Econometrician to support the growing workload.
As an Econometrician, you will help the team on the delivery of econometric models to help optimise media spend.
THE ROLE AND RESPONSIBILITIES
- Lead on the delivery of econometrics models and presenting on findings
- Identify opportunities to increase marketing ROI through optimising media strategy
- Ensure media data collection is complete and accurate
- Produce campaign analysis to support campaign planning and development and improve campaign effectiveness
- Utilise econometric results to optimise media buying strategy
- Provide detailed analysis and insight into performance of digital marketing
YOUR SKILLS AND EXPERIENCE
- Proven track record leading on MMM/Marketing Effectiveness projects
- Background in Econometrics
- Strong background in stakeholder management/project management
- Good technical skills
THE BENEFITS
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