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Global Brand Manager

4 months ago

London, United Kingdom DESIGNER PARFUMS Full time

COMPANY OVERVIEW


Designer Parfums is a fast growing, dynamic global fragrance company in the perfume & cosmetics industry, with a UK base in London and international ambition, with active business in around 80 markets.


We are a family-owned business, and we are proud to create, develop, and distribute brands from a fantastic portfolio of heritage classics to celebrity trend-led & lifestyle fragrances. We are brand owners and licensees for GHOST, JENNIFER LOPEZ, HAWAIIAN TROPIC, CERRUTI, PLAYBOY & JEAN LOUIS SCHERRER and proud to be distributors for ARIANA GRANDE, GUY LAROCHE, PALOMA PICASSO, AIGNER & GANT.


Our employees make our business special. With strong family values, we believe that Designer Parfums is a more prosperous and fun place to work where people feel free to be themselves. We believe in the power of being Ambitious, Agile, and Approachable while meeting our business goals.


JOB PURPOSE


• Contribute to the execution of Cerruti’s global brand strategy, experience, and consumer platforms of Cerruti fragrances in order to a broad audience, and geographies and engage consumers, and enhance value.

• Support Marketing Manager on mix development execution, licensor meeting presentation and markets intelligence and interface to develop the growth, reputation, and image of the brand globally.

• Drive the day to day management of the product development phases and mix delivery with the agency, internal partners NPD, and Trade marketing… to deliver on time strong marketing assets, support to markets.


KEY DUTIES AND RESPONSIBILITIES


• Analyse the positioning of the products and competitors for each market and suggest propositions for new products.

• Under Marketing Manager lead development of the product mix for new projects: bottle, packaging, fragrance, advertising, PR, Digital, etc.

• Define the useful support elements to achieve a successful new product launch, in connexion with the markets and the Trade Marketing, according to the timing and the quality. For the launch of new products, participate and follow up on the realization of the project at the right timing :

• Ensure coordination with the agencies, the suppliers, artwork for the development of the product mix, the packaging, the shoots, the R&D

• Be the key point of contact for all support teams and coordinate developments to ensure consistent 360

• Work closely with the R&D team, purchase, and finance to define the price of the product and cost of production (ICP) together with the P&L

• Identify the needs with the Trade Marketing & promo team and propose promotional programs for the existing & new products.


REQUIREMENTS


• 4-year Undergraduate Degree in Marketing, development, MBA preferred

• 5+ years of Marketing including experience in Global Fragrance Marketing Development

• English spoke, other languages a plus (German, French …)

• Autonomous, creative, and business sense, structured, entrepreneurial spirit, team player. Flexible, agile, adaptable, enthusiastic, and curiosity. collaborative and positive, digitally savvy