Product Led Growth Marketing Insights Lead
7 days ago
Product-Led Growth & Marketing Insights LeadBirminghamHybrid – 2 days per week in officeOur client are a leading technology organisation undergoing an exciting period of digital transformation and sustained growth. They deliver innovative solutions across complex environments and are committed to building products and services grounded in data, user behaviour, and measurable impact.This is a pivotal role that blends deep insights, behavioural analytics, CRO, and Product-Led Growth (PLG) principles. You will shape how users adopt, activate, and experience our digital products, driving commercial outcomes through data-informed strategy and experimentation.The roleProduct-Led Growth (PLG) Strategy:Develop and embed a PLG framework across core products.Use behavioural insights to define activation, adoption, and retention triggers.Partner with Product, UX, and Engineering teams to align product evolution with growth objectives.Shape guided onboarding, nudges, and in-product messaging that increase user value.Deep Insights, Data & Performance Analytics:Own dashboards and reporting across GA4, Looker, HubSpot, and internal datasetsTranslate complex data into clear narratives and meaningful action. Identify friction points and opportunities across customer journeys. Monitor commercial performance and marketing effectiveness.Conversion Rate Optimisation (CRO):-Lead experimentation across websites, landing pages, onboarding flows, and funnels.Define data-driven hypotheses informed by behavioural patterns and UX best practice. Partner with UX & Design teams to run A/B tests and implement improvements.Champion a culture of continuous optimisation.Marketing Delivery & Collaboration:Produce landing pages, optimisation copy, CRO-focused assets, and in-product messaging.Collaborate with brand and campaign teams for broader creative and channel activity.Ensure alignment with business objectives and OKRs.Leadership:Line-manage and develop a Digital Marketing Officer.Promote evidence-based decision making and experimentation.Contribute to OKRs and strategic planning.Applicants must have:5+ years in growth marketing, PLG marketing, CRO, digital optimisation or product marketing.Strong analytical capability (GA4, Looker/Data Studio, HubSpot).Ability to interpret data and behavioural signals into actionable insights.Experience running A/B tests, funnel analysis and UX-led optimization Understanding of AI for PLG (guided onboarding, behavioural triggers, personalisation).Strong cross-functional communication and influence.Katie Bard is acting as an agency and is an equal opportunities employer
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Product Led Growth Marketing Insights Lead
1 week ago
Birmingham, United Kingdom Katie Bard Full timeProduct-Led Growth & Marketing Insights Lead Birmingham Hybrid – 2 days per week in office Our client are a leading technology organisation undergoing an exciting period of digital transformation and sustained growth. They deliver innovative solutions across complex environments and are committed to building products and services grounded in data, user...
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Product Led Growth Marketing Insights Lead
6 days ago
Birmingham, United Kingdom Katie Bard Full timeProduct-Led Growth & Marketing Insights Lead Birmingham Hybrid – 2 days per week in office Our client are a leading technology organisation undergoing an exciting period of digital transformation and sustained growth. They deliver innovative solutions across complex environments and are committed to building products and services grounded in data, user...
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Product Led Growth Marketing Insights Lead
6 days ago
Birmingham, United Kingdom Katie Bard Full timeProduct-Led Growth & Marketing Insights LeadBirminghamHybrid – 2 days per week in officePlease double check you have the right level of experience and qualifications by reading the full overview of this opportunity below.Our client are a leading technology organisation undergoing an exciting period of digital transformation and sustained growth. They...
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Product-Led Growth
5 days ago
Birmingham, United Kingdom Katie Bard Full timeProduct-Led Growth & Marketing Insights LeadBirminghamHybrid 2 days per week in officeOur client are a leading technology organisation undergoing an exciting period of digital transformation and sustained growth. They deliver innovative solutions across complex environments and are committed to building products and services grounded in data, user behaviour,...
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Product-Led Growth
1 day ago
Birmingham, United Kingdom Katie Bard Full timeJob DescriptionProduct-Led Growth & Marketing Insights LeadBirminghamHybrid 2 days per week in officeOur client are a leading technology organisation undergoing an exciting period of digital transformation and sustained growth. They deliver innovative solutions across complex environments and are committed to building products and services grounded in data,...
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Product-Led Growth
7 days ago
Birmingham, United Kingdom Katie Bard Full timeProduct-Led Growth & Marketing Insights LeadReady to make your application Please do read through the description at least once before clicking on Apply.BirminghamHybrid 2 days per week in officeOur client are a leading technology organisation undergoing an exciting period of digital transformation and sustained growth. xsabvtc They deliver innovative...
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Marketing Product Led Growth
1 day ago
Birmingham, Birmingham, United Kingdom Katie Bard Full timeProduct Led Growth and Insights LeadBirminghamHybrid – 2 days per week in officeOur client are a leading technology organisation undergoing an exciting period of digital transformation and sustained growth. They deliver innovative solutions across complex environments and are committed to building products and services grounded in data, user behaviour, and...
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Marketing Growth
1 week ago
Birmingham, United Kingdom katiebard Full timeOverviewMarketing Growth and Products Insights Lead. Location: Birmingham City Centre - Hybrid.Our progressive and innovative client are going through a significant period of growth and product expansion. They are seeking a Growth, Product & Insights Lead to drive data-led growth, conversion optimisation and insight-driven product strategy. This role works...
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Marketing Growth
1 week ago
Birmingham, United Kingdom Progressis Full timeOverviewMarketing Growth and Products Insights Lead. Location: Birmingham City Centre - Hybrid. Our progressive and innovative client are going through a significant period of growth and product expansion. They are seeking a Growth, Product & Insights Lead to drive data-led growth, conversion optimisation and insight-driven product strategy. This role works...
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Growth, Product
2 weeks ago
Birmingham, United Kingdom Progressis Full timeA dynamic marketing agency in Birmingham is seeking a Growth, Product & Insights Lead to drive data-led growth and conversion optimisation. The successful candidate will work across Product, Marketing, UX, and Commercial functions, embedding a Product-Led Growth framework while leading conversion rate optimisation initiatives. Applicants should have strong...
