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Assistant Brand Manager

2 months ago

Peterborough, United Kingdom Potter & Moore Full time

Location: Peterborough, CambridgeshireJob Type: Full timeContract Type: PermanentSalary: Competitive

Company Overview

The Creightons Plc group is made up of a select group of brands specialising in the creation of high-quality personal care and beauty products for the consumer and trade market.

Potter + Moore Innovations Ltd is the key trading company based in Peterborough, Cambridgeshire and focuses on the design, manufacture and distribution of product in its three key operating functions; Brands (owned), Private Label Supply and Contract Manufacturing.

Our customer base ranges from key multiple drugstore, grocery and fashion retailers to premium brands and are supplied throughout the UK and growing international markets.

We have a reputation for exceptional customer service, consistently leading the way forward in product and brand development and manufacturing resulting in Creightons Plc not only leading the way but setting standards.

Products

Ranging in format and market position within several key health + beauty categories including bath, shower and body care, skincare, haircare, well-being, male grooming, fine fragrance and baby.

Role Description

Assisting the Brand Manager, you will be instrumental in planning, developing, and improving brand strategy to ensure commercial development of the brand. You will take the lead in executing dynamic marketing communications and activities that resonate with our audience and elevate our brand presence. Your creativity will fuel a continuous pipeline of innovative ideas for brand development, grounded in thorough market analysis and data-driven insights. You will play a pivotal role in ensuring our products meet all legal, regulatory, and company standards, safeguarding our brand's integrity.

With a deep understanding of consumer needs and industry trends, you will monitor our brand's performance against competitors, identifying opportunities for growth and differentiation. Your ability to segment the market and tailor strategies will drive profitable outcomes. And as a brand ambassador, you will communicate our vision and strategy with clarity and enthusiasm, inspiring both internal teams and external partners.

Role Responsibilities:

  • Marketing Management
  • Work closely with the Brand Managers, in house creative teams and external agencies to plan out marketing campaigns, maintain Air table to reflect all brand marketing activity and brief in assets.
  • Work closely with influencers and agencies, preparing and approving briefs.
  • Schedule posts across all platforms and new content to drive sales and awareness.
  • Analyse activity data / ROI to improve on future strategy.
  • Sales and Commercial Management
  • Present our brands to key customers (UK and globally)
  • Manage ongoing brand and marketing activities directly with key customers.
  • NPD Management
  • Maintain and develop a pipeline of ideas for brand development to improve in market competitiveness.
  • Support Brand Managers to generate NPD internally through the business by co-ordinating multi-functions and activities, including close liaison with buyers, packaging technologist, R&D, suppliers, and the customer.
  • Brand Performance
  • Monitor performance of brands/products.
  • Manage the range by identifying and optimising both high and low performers.
  • Data Analysis
  • Regularly analyse and interpret data from EPOS, IRI, and key customer sources.

The Ideal Candidate Description:

  • Strong communicator with excellent written and verbal skills.
  • A strong lateral thinker who demonstrates creativity and innovation in problem-solving.
  • Demonstrates commercial awareness and an understanding of brand dynamics.
  • Skilled in leveraging social media platforms with a strong interest in digital marketing.
  • A team player with a collaborative approach.
  • Strong organisational and multitasking skills, with the ability to manage various projects simultaneously.
  • Knowledgeable and confident in engaging with customers to provide high-quality service.
  • Deadlines driven and motivated with a proactive, "can-do" attitude. Thrives in a fast-paced environment, handling pressure and adapting to change.

Qualifications:

  • Industry experience of working with FMCG brands, with a preference for those in the health and beauty industry. However, relevant experience from other sectors will also be considered.
  • Highly proficient in MS Office systems including Excel, PowerPoint, and Word.

Requirements:

  • Full Driving Licence
  • Commutable within one hour of Peterborough Head Office

What We Can Offer You:

Competitive Salary & Benefits: We believe in rewarding the hard work and dedication of our employees with a comprehensive compensation package. Our standard benefits include Life Assurance, Employee Assistance Programme, Employee Benefits Platform to name a few.

Dynamic Work Environment: Be part of a vibrant, collaborative team where innovation and creativity are encouraged.

Career Growth: Take advantage of clear career pathways, mentorship opportunities, and the chance to take on new challenges and responsibilities.

Inclusive Culture: Join a diverse and inclusive workplace where different perspectives are valued, and everyone is treated with respect and dignity.

Impactful Work: Contribute to meaningful projects that have a real impact on our customers, community, and industry.

We are committed to creating a supportive and enriching environment where you can thrive both professionally and personally.

REF-216470