Digital Analytics Lead
6 days ago
DIGITAL ANALYTICS LEAD - LONDON - HYBRID
UP TO £80,000
The Company
The company is undergoing a digital transformation, deploying advanced tools and technology to redefine the customer journey across multiple markets. They are looking for a Digital Analytics Lead to shape and enhance the digital experience, managing marketing and analytics tags, generating insights, and optimising user pathways.
Role Purpose
As the Digital Analytics Lead, you'll oversee the analytics infrastructure across web and app platforms in five international markets. You'll leverage data to identify and address potential roadblocks in the user journey, supporting the commercial team in delivering a seamless and engaging customer experience.
Key Responsibilities
- Tag Management: Monitor and manage all analytics tags across web and app channels.
- Debugging & Optimization: Quickly resolve anomalies and enhance data accuracy.
- Cross-Market Collaboration: Implement country-specific tags and share insights with key stakeholders.
- Conversion Rate Optimization (CRO): Lead CRO and personalisation efforts to improve user experience.
- Segmentation & Personalisation: Identify customer segments for targeted, customised user journeys.
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