Head of Marketing and Communications

Job Title: Head of Marketing and Communications

Department: Commercial

Reports to: CCO

Location : Hybrid with a minimum two days per week in AirEx’s central London office, infrequent UK travel required

About AirEx

AirEx is a rapidly growing construction and climate tech company with a mission to end fuel poverty and combat climate change by providing pioneering, affordable smart home solutions. Our mission is to create warm and healthy homes for everyone in need. We have designed and manufactured the world's first smart air brick, which empowers householders and landlords to reduce energy demand while managing air quality in homes. AirEx aims to disrupt the building retrofit market by offering connected home solutions that are both simple to install and simple to use.

Position Overview

AirEx is seeking an exceptional Head of Marketing, responsible for helping drive the company’s commercial goals. This role is both strategic and hands-on with the opportunity to grow in scope as the company expands and will involve close coordination with various internal departments, especially the commercial team, playing a key role in supporting sales and scaling the business. Please note that the focus of the role is primarily account marketing targeting key decision-makers and that this is not a purely digital marketing role.

This role is ideal for a talented marketer who is driven and passionate, looking to grow, learn and have an impact. In this role, you will have the opportunity to work on a product that will improve the lives of millions of people across the world. You'll be managing your own work, enjoying plenty of freedom as part of a small, tight-knit team, all while thriving in an exciting, problem-solving and dynamic atmosphere. Expect a flexible and fun work environment, filled with passionate and extremely capable people who are deeply committed to the mission.

Joining a company at our stage of growth as a marketer is not like a regular marketing role so please be sure you are ready for this step in your career and fully grasp the wonderful opportunity and high demand before jumping in. Perhaps read this article: newsletter.mkt1.co/p/expect-in-startup-marketing-role..

They must be passionate about AirEx's mission to combat fuel poverty and climate change and will have a demonstrated ability to lead marketing efforts in a fast-paced, innovative environment. You will be joining a smart, passionate and diverse team that puts innovation, design, engineering, science and business together to solve the challenges of decarbonisation. 

Please consider applying, even if you don't meet all the requirements described below.

RESPONSIBILITIES

• Lead the strategy and execution of all marketing and communications activities, to help grow our partnerships and customer base in the UK and beyond
• Develop and deliver the overall marketing strategy whilst ensuring that the day-to-day marketing function is able to perform
• B2B Prospecting and Pipeline Building – working closely with the Sales team you will plan and execute activities that will either directly or indirectly help build the sales pipeline and influence deal progress
• Drive the marketing and communication strategy to reach key decision-makers and support quality B2B customer engagement, using campaigns, paid ads, content, PR & events (including trade shows / webinars), working as part of the Commercial team
• Produce and curate content for B2B marketing, including website copy, case studies, social media, partnership proposals, sales materials and client and resident communications
• Oversee our social media accounts, with a focus on the use of LinkedIn for B2B Marketing
• Seek and pursue PR opportunities, writing blogs, press releases & news articles on behalf of the company - spreading the message far and wide in an authentic way, driving brand, reputational and commercial growth. 
• Driving the thought leadership activities of the company to reach specific segments in the B2B / Govt sector, to help improve broader market awareness and shape policy
• Support our quarterly investor communications
• Managing marketing expenditure, financial goals and budgets
• Work closely with product and commercial teams to launch new products, from market research to full launch 
• Be the guardian of the AirEx brand, including messaging, tone of voice and visual identity both visually and through our communications
• Design capabilities is a plus (even basic usage of Canva helps us get things done quickly)

QUALITIES 

• You are a motivated self-starter, proactive and hands-on
• You are able to think strategically and commercially
• You are data-focused and can confidently share the results of your efforts
• You are able to demonstrate a "can do" attitude and an ability to take initiative and solve problems in a fast-paced environment
• You have a passion for seeing the latest tech innovations make a difference in the lives of vulnerable people
• You are confident, a creative thinker, with critical reasoning skills
• You are intellectually rigorous from a marketing principles basis but also hands on in terms of planning and execution
• You are keen to rapidly grow and develop with the company and are capable of taking on greater responsibility as the business grows
• You are a strong personality who will be able to establish the marketing function as a critical, value add function within the wider business
• You’re objectives-driven, result focused

QUALIFICATIONS

• Extensive experience of marketing management (including experience in product marketing - ideally B2B tech) with a proven track record of bringing innovative products to market
• Strong experience in internal and external communications.
• Experience in developing and monitoring the performance of marketing strategies, especially in B2B settings
• Ability to create, plan and execute across a broad suite of activities including events (trade shows / webinars), social media, PR, direct marketing, advertising and digital
• Exceptional written & verbal communication skills (including excellent copywriting skills), able to translate technical propositions into inspiring messages
• Experience of managing marketing agencies and other freelancers/contractors
• You’re entrepreneurial and excited about having a big impact at a small company and creative in generating high impact within limited budgets
• You’re a generalist who can push the boundaries and test a range of channels to engage companies (e.g. social media, email, content, events, offline)
• You are able to establish marketing planning frameworks (such as briefing templates) and ways of working with internal colleagues and external partners
• You are a natural relationship builder, able to quickly build rapport with our stakeholders
• Experience of construction or retrofit sectors would be valuable but not essential

Company Values

At AirEx, our values are the foundation of everything we do.

• Compassion: We are driven by a deep sense of compassion and social awareness, committed to making a positive social impact on people's lives.
• Simplicity: We value simplicity in design and function, believing that modern technology can enhance even the most basic objects. Ease of installation and use is a critical design principle.
• Reliability: We base our decisions and claims on solid scientific evidence and work with top researchers to build a better understanding of our field.
• Sustainability: We pursue environmental sustainability through our desire to fight climate change

WIDER ECOSYSTEM

Airex is a spin-out company from Sustainable Ventures; an incubator/VC that works with investors, entrepreneurs, corporate partners and public sector bodies to originate, build, grow, and exit sustainable businesses. SV’s portfolio companies benefit from the on-going support of the Sustainable Ventures management team who have already established 14 low carbon ventures, attracting over £250m in equity commitments. Furthermore, Airex is located at Europe’s largest sustainable start-up hub, Sustainable Workspaces with over 1000 members across 120+ cleantech start-ups. 

BENEFITS

• 28 days annual leave + bank holidays
• Private Medical Insurance
• Life Assurance
• Salary Sacrifice Pension Scheme
• Flexible working: combination of home-based/on-site/office-based work (London HQ) - minimum 2 days in the office a week

How to Apply

If you are passionate about AirEx's mission, have a strong background in marketing, and are ready to make a significant impact on the fight against fuel poverty and climate change, we encourage you to apply by sending your CV and a cover letter outlining your relevant experience and your alignment with AirEx's values to recruitment@airex.tech

AirEx is an equal opportunity employer, and we encourage candidates of all backgrounds to apply.