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Product Manager
2 months ago
We have a brand new opportunity for a Product Manager to be join a sought-after employer of choice in Banbury, on a full time, permanent basis. This position will be responsible for managing the selected product ranges, ensuring the effective implementation of product / marketing plans in order to optimise revenue and margin growth, and competitive share gain.
As Product Manager, you will be responsible for:
- Taking overall responsibility for the success of the selected product categories
- Creating and delivering annual and mid-range product category plans - including market analysis, range planning, price and promotion parameters, and segmentation / targeting
- Creating Marketing Plans for selected target groups, identifying key dates, campaign messaging and promotions to drive sales within these target groups and routes to market
- Analysing the sales and margin performance of the selected product categories in order to make product, promotion and marketing recommendations
- Proposing and implementing market research projects
- Delivering monthly category performance reports to senior and line management, highlighting key issues and improvement recommendations
- Developing and implementing the launch strategy for new products and product categories
- Building close working relationships with Marketing Communications and the wider marketing team
- Ensuring excellent collaborative relations with sales management and sales teams
- Developing strong ongoing competitor analysis, particularly focusing on pricing, product offer and route to market
- Being the product champion, keeping close relationships with all required stakeholders
- Managing relationships with key counterparts to help them understand the UK market and in return receive timely information
- Managing all Product information for use in the UK, including but not limited to:
* Requesting certification, images and instructions as required, and maintaining this centrally for future reference* Providing thinking and reasoning for the request of special pricing for promotional activities* Signing-off of UK specific product packaging* Liaising with the Professional Support Team in the UK and Product Management in Europe to resolve product issues and complaints* Creating presentations; product training (in conjunction with the Training Specialist); and development of product information
- Becoming the knowledge leader of competitor information and activity (for the selected product range), carrying out both desk and in-market research
- Being a lead in the development and creation of all product copy and content for use on external account materials
- Helping drive sales and profitability of new and existing products through marketing, sales training, stock profiling, pricing and other product management activity
- Working with marketing colleagues to produce marketing and sales literature
As Product Manager you must be/ have:
- Degree in Marketing / Business (preferred)
- Product and marketing experience within a fast moving business
- A keen interest in product management and passion to improve
- Confident and strong communicator
- Analytical, confident, structured and methodical
What's in it for you?
This is a great opportunity to join a market leader, who offers a collaborative culture. The salary is depending on experience, the hours are 37.5 hour per week, Monday - Friday, with hybrid working available. You will also receive 26 days holidays plus bank holidays, study support, critical illness cover, sick pay, staff discounts and plenty of social events.
