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Wordpress Web Designer

4 weeks ago

Glasgow, United Kingdom Optical Express Full time

Wordpress Web DesignerLocation: Glasgow city CentreHours of Work: 9am to 5.30pm, Monday to FridayAbout Optical ExpressOptical Express is the UK’s only complete eye care provider and Europe’s leading private provider of laser eye surgery and premium intraocular lens and cataract surgery. Each week, Optical Express Surgeons perform more laser eye and private intraocular lens procedures collectively than any other provider.For over 35 years, millions of patients have trusted Optical Express with their eye care. Operating clinics across the UK, Ireland, and mainland Europe, Optical Express—supported by an esteemed International Medical Advisory Board—is a thought leader in the global optometry and refractive surgery industry.The OpportunityWe’re looking for a talented WordPress Web Designer to join our in-house marketing team at our Glasgow head office. Reporting directly to the Digital Marketing Director, you’ll play a key role in designing, building, and maintaining visually engaging, user-focused websites that deliver outstanding user experiences and measurable results.The ideal candidate combines creativity with technical ability — someone who understands how design decisions impact performance, accessibility, and conversion. You’ll work closely with designers, developers, and marketers to bring ideas to life across multiple digital touchpoints.Key ResponsibilitiesDesign and build visually compelling WordPress websites and landing pages.Create responsive layouts that align with brand guidelines and deliver excellent user experiences across all devices.Collaborate with content creators, developers, and marketing teams to translate business goals into effective website design.Customise WordPress themes and page builders to create bespoke layouts and functionality.Optimise design elements for performance, SEO, accessibility, and conversion.Ensure brand consistency and attention to detail across all web assets.Maintain and update existing WordPress websites with new creative and content.Stay current with web design trends, UX best practices, and emerging tools.Required Skills and QualificationsProven experience as a WordPress Web Designer or similar role, with a strong portfolio showcasing creative design and functional websites.Proficiency in front-end design technologies including HTML5, CSS3, and basic JavaScript.Experience using WordPress page builders such as Elementor, WPBakery, or Gutenberg.Solid understanding of responsive design, accessibility, and cross-browser compatibility.Working knowledge of SEO and performance optimisation principles.Strong visual design skills and an understanding of UI/UX principles.Excellent attention to detail and a creative eye for composition, colour, and typography.Preferred SkillsExperience with Adobe Creative Cloud (Photoshop, XD, Illustrator) or Figma for mockups and prototyping.Familiarity with WooCommerce and eCommerce website design.Understanding of basic PHP and WordPress theme structure.Experience designing for conversion rate optimisation (CRO) and A/B testing.Knowledge of version control systems such as Git.What’s in it for you?Industry-leading salaryState-of-the-art, modern working environment29 days annual leaveFree Laser Eye Surgery and Intraocular Lens SurgeryFree eye testsDiscounted prescription eyewear and sunglassesGenerous Optical Express friends and family discount schemeOngoing training and professional development opportunitiesPension schemeApply NowThis is an exciting opportunity to join a global organisation and play a key role in shaping our digital presence. If you’re passionate about design, technology, and creating websites that make an impact — we’d love to hear from you.